Product Marketing Manager

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October 26

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Granicus

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Government • SaaS • Compliance

Granicus is a company focused on transforming the way governments interact with their constituents through digital services and technology solutions. It provides the Government Experience Cloud to improve service delivery, community engagement, and operational efficiency across local, state, and federal governments. Granicus offers tools for agenda and meeting management, digital communication and engagement, public records management, and more, all designed to enhance customer experience and foster transparent and equitable interactions between governments and the people they serve.

501 - 1000 employees

Founded 1999

🏛️ Government

☁️ SaaS

📋 Compliance

📋 Description

• Work closely with customers, sales, and product teams to create product line sales strategy and deliverables to ensure product line success and growth. • Maintain understanding of product line strengths and weaknesses to develop product positioning and messaging that differentiates our products in the market. • Analyze data and conduct interviews to better understand how customers use our solutions. • Perform competitive research to profile our key competitors. • Conduct interviews to assist in defining buyer personas. • Develop product and solution-oriented content including positioning, pitch decks, other sales-facing materials, website content, videos, blogs, and webinars. • Plan the launch of new products and releases and manage cross-functional implementation. • Work and communicate cross-functionally to drive strategic demand generation efforts.

🎯 Requirements

• 3+ years of B2B Software Product Marketing experience. • Experience with the B2B Customer Experience, Customer Relationship Management, and/or Destination Marketing Organization software application markets is preferred. • Experience with developing product positioning and implementing product-specific demand generation programs. • Ability to work well in a fast-paced environment where functioning autonomously and collaborating as part of a team are equally important. • Self-starter with the curiosity to expand the scope of assigned projects and tasks as needed. • Experience in researching and analyzing market landscape and competitive intelligence. • Project management skills and an understanding of how to manage the priorities of multiple stakeholders in a complex environment. • Strong written communication and presentation skills. • Comfortable and professional when interacting with clients, onsite staffing, and representing Granicus to the general public. • Experience working with international and virtual teams.

🏖️ Benefits

• Flexible Time Off – Take the time you need to rest, recharge, and live your life. • Company-Wide Wellbeing Days – Paid days off to unplug and focus on your mental health. • Work From Home Reimbursement – Support a productive home office environment. • Multiple Health Plan Options – Including a 100% employer-paid plan. • Employer HSA Contributions – When enrolled in a High-Deductible Health Plan. • Fitness Reimbursement Program – Stay active, your way. • On-Demand Mental Health Support – Access to Headspace and other wellness tools. • Paid Parental Leave – For both birthing and non-birthing parents. • Traditional & Roth 401(k) – With a generous company match. • Life & AD&D Insurance – 100% employer-paid coverage for peace of mind. • Online Learning Platforms – Fuel your professional development. • Competitive Salary & Bonuses – Your contributions are valued and rewarded.