Head of Growth – Demand Generation

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Gray Swan

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2023

🤖 Artificial Intelligence

🔒 Cybersecurity

☁️ SaaS

Artificial Intelligence • Cybersecurity • SaaS

Gray Swan is an AI security company that builds a research-backed platform to protect AI deployments across the entire lifecycle, offering input/output filtering, continuous monitoring, automated vulnerability testing, and enterprise-focused red-teaming services. The company combines frontier research, benchmarks, and large-scale red-team competitions to discover emerging attacks and deliver adaptive, integrable protections for AI agents, models, and connected tools. Gray Swan’s products and services are aimed at enterprises, AI labs, and security researchers seeking pre-deployment assessments, post-deployment monitoring, and compliance-ready defenses.

📋 Description

• Own pipeline targets (volume + quality), aligned with revenue goals • Design and execute integrated campaigns across outbound, inbound, events, partnerships, and paid channels • Build and optimize programs that generate Sales Qualified Leads (SQLs) and pipeline • Define ICP segmentation and prioritize high-value accounts • Develop channel strategy (paid, organic, outbound, events, ABM) • Continuously test and optimize messaging, offers, and conversion paths • Own budget allocation across channels with clear ROI accountability • Manage paid acquisition (LinkedIn, Google, etc.) and conversion optimization • Implement rigorous experimentation (A/B testing, funnel optimization) • Partner tightly with Sales leadership to define qualification criteria and feedback loops • Ensure marketing-generated pipeline converts to revenue • Align campaigns with sales motions (e.g., enterprise outbound vs. PLG vs. hybrid) • Partner with Product to ensure message-market fit • Collaborate with go-to-market operations on attribution, reporting, and funnel visibility

🎯 Requirements

• 5+ years in B2B SaaS marketing, with a focus on demand generation • Proven track record of generating measurable pipeline at an early growth-stage company • Strong grasp of both inbound and outbound / ABM strategies • Experience owning or partnering on paid acquisition and growth experimentation • Deep familiarity with marketing and sales tooling (we currently use HubSpot)

🏖️ Benefits

• 401k with up to 4% matching • 28 days annual leave (vacation + holidays) • Health, dental, and vision coverage • Catered lunches (Pittsburgh office) • Flexible work arrangements • Visa sponsorship available for exceptional candidates