Director of Programmatic Media Buying

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🔥 16 hours ago

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Gray Media

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1897

📱 Media

👥 B2C

Media • B2C

Gray Media is a U. S. -based broadcast and digital media company that owns and operates a portfolio of television and digital brands. Its properties and divisions include local news and sports networks (Gray Sports Networks, Raycom Sports), digital publishing (Gray Digital Media, InvestigateTV, Live Assembly), production studios (PowerNation Studios), food/media brand (Tupelo Honey), and partnerships with Telemundo. The company offers advertising opportunities, investor relations and community-focused local storytelling across broadcast and online platforms.

📋 Description

• Own the overall programmatic media buying strategy across multiple digital channels, including display, online video, CTV/OTT, streaming audio, native, gaming, and digital out-of-home. • Lead a high-volume programmatic operation responsible for managing thousands of campaigns and significant monthly media spend. • Establish best practices around campaign execution, optimization, measurement, and reporting. • Drive innovation by evaluating new technologies, inventory sources, data partnerships, and emerging advertising solutions. • Serve as the organization's programmatic subject matter expert and strategic advisor. • Lead, mentor, and develop a team of 15+ programmatic buyers, strategists, and specialists. • Collaborate with sales, product, and executive leadership teams to develop differentiated programmatic solutions. • Analyze performance trends and translate data into actionable insights for internal teams and clients.

🎯 Requirements

• 8+ years of experience in digital media, programmatic advertising, or ad technology. • 5+ years of experience leading programmatic teams or digital media operations. • Proven experience managing teams of 15+ employees. • Extensive experience operating in a high-volume programmatic environment with complex campaign workflows. • Advanced knowledge of enterprise DSP platforms, particularly The Trade Desk. • Strong understanding of programmatic buying, audience targeting, attribution, measurement, and optimization strategies. • Demonstrated ability to build scalable processes and improve operational efficiency. • Strong analytical, communication, and leadership skills.

🏖️ Benefits

• Comprehensive Medical(Rx), Dental, and Vision Coverage • Health Savings Account with Company contributions • Flexible Spending Account • Employer-paid life and disability benefits • Paid parental leave benefits • Adoption and Surrogacy Benefits • 401(k) Plan, including matching and profit-sharing contributions • Employee Assistance Program • Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage • Paid Time Off, including Relocation PTO