Senior Marketing Analytics & Operations Manager

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2 days ago

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Greenhouse Software

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SaaS • HR Tech • Enterprise

Greenhouse Software is a leading provider of hiring software solutions designed for people-first companies. The company offers a comprehensive recruitment and onboarding platform that enhances every aspect of the hiring process. Greenhouse Software focuses on structured hiring and diversity, equality, and inclusion, helping organizations improve their recruitment outcomes and create better experiences for candidates. Their tools are aimed at optimizing the efficiency and effectiveness of hiring teams, reducing biases, and leveraging automation to accelerate talent acquisition. Greenhouse Software partners with other technology providers to offer integrations and additional functionalities, making it a versatile choice for both small and large enterprises worldwide.

501 - 1000 employees

Founded 2012

☁️ SaaS

👥 HR Tech

🏢 Enterprise

📋 Description

• Design and manage comprehensive marketing dashboards and reports to monitor KPIs such as ROI, customer acquisition cost (CAC), lead conversion, pipeline contribution, and campaign performance. • Provide actionable insights through in-depth analysis of campaign performance, identifying trends, areas of improvement, and opportunities for growth. • Support leadership with regular reporting and strategic insights to guide marketing investments and decisions. • Own and optimize the marketing technology stack (e.g., Salesforce, Hubspot, marketing automation tools, attribution platforms, data visualization tools). • Ensure data integration between marketing systems and other business platforms (e.g., Salesforce, HubSpot, Google Analytics, LinkedIn). • Evaluate and recommend new tools and technologies that will enhance marketing effectiveness and operational efficiency. • Lead the development, implementation, and optimization of marketing processes and workflows to drive efficiency across the marketing function, including account-based experience (ABX). • Partner with cross-functional teams (Sales, Finance, Product, and Customer Success) to ensure seamless execution of marketing initiatives. • Implement automation strategies to streamline marketing operations and campaign execution. • Oversee marketing budget allocation, forecasting, and expense tracking. • Collaborate with finance to ensure accurate reporting of marketing spend, including return on investment (ROI) analysis. • Drive process improvements related to budget planning, tracking, and reporting. • Oversee lead scoring, routing, and data hygiene processes in coordination with Sales Operations. • Ensure the marketing database is accurate, up to date, and effectively segmented for targeting and nurturing efforts. • Drive strategies for improving lead quality and conversion through analytics and collaboration with demand generation teams. • Provide training and support to the marketing team on data literacy, reporting, and best practices in using marketing tools. • Foster a data-driven culture within the marketing organization.

🎯 Requirements

• Bachelor’s degree or equivalent work experience in Marketing, Business, Data Science, or related field. • 5+ years of experience in marketing operations, analytics, or a related role, preferably in a high growth, fast paced, similarly situated, B2B or SaaS environment. • Proven expertise in managing marketing automation platforms (HubSpot) and CRM systems (Salesforce). • Strong analytical skills with experience in data analysis, marketing performance reporting, and translating data into actionable insights. • Proficiency in marketing analytics tools (e.g., Google Analytics, Tableau, Power BI). • Experience with attribution modeling, lead scoring, and customer journey analytics. • Excellent project management skills, with a track record of managing complex, cross-functional projects. • Strong communication and collaboration skills, with the ability to work closely with senior leadership.

🏖️ Benefits

• Wide and generous health benefits • Significant equity • 401(k) plans matched to 4% • Mental health days off you can take any given moment simply because you need them. • Hybrid & remote work opportunities