Art Director – FMCG/CPG

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INDG | Grip

WebsiteLinkedInAll Job Openings

201 - 500 employees

🍽️ Food & Beverage

🏥 Healthcare

🏨 Hospitality

Food & Beverage • Healthcare • Hospitality

INDG | Grip is a SaaS platform that offers a comprehensive content automation solution, facilitating the production of high-quality and brand-consistent visual content at scale. Grip's platform supports the creation of content variations for various channels including digital shelves, social media, and broadcast, without compromising on quality. The platform is utilized by numerous global brands across consumer product industries such as food and beverage, beauty, healthcare, and fashion. Grip achieves efficient content generation through the use of smart templates, automation, and seamless API integrations, allowing global and local teams to customize content with ease. With a focus on empowering brands to maintain consistency while scaling their visual content production, Grip integrates emerging technologies to continuously improve its capabilities.

📋 Description

• Translate brand guidelines into structured, repeatable design systems operating inside Grip’s platform • Define layout behavior, logo usage, typography scaling, image composition, and other visual constraints • Build modular frameworks supporting thousands of creative variations while maintaining visual quality • Own the visual quality of automated outputs across campaigns, formats, and regions • Review and refine AI-generated outputs against brand and creative standards • Collaborate with engineers and FDEs to improve creative execution in production systems • Translate design decisions into system behavior and scalable automation logic • Contribute to embedding creative decisions into production pipelines through “Art Direction as Code” • Partner with client creative teams, brand managers, and marketers on systemized creative approaches • Guide stakeholders toward structured, system-ready decisions while balancing creative ambition, production constraints, timelines, and scale

🎯 Requirements

• Strong background in art direction with hands-on understanding of 3D pipelines, virtual production, digital lighting, and AI image generation • Strong portfolio spanning campaigns, content, film, or immersive experiences demonstrating taste, originality, and craft • Strong director of photography skills • Deep understanding of cinematography principles, including lighting design, framing, lens language, color science, and visual mood • Experience across physical and digital environments • Proven experience working with global brands or complex stakeholder environments • Deep understanding of aesthetics, performance-driven content, and visual communication • Ability to turn abstract strategy into clear, compelling creative ideas that teams can execute • Experience working with clients and brands based in Asia is a plus • Resume and portfolio submitted in English