Groundfloor Finance
Fintech • Real Estate • Finance
Groundfloor Finance is a financial technology company that specializes in fractional real estate investing. The platform enables both accredited and non-accredited investors to participate in real estate debt investments with a low minimum investment of $100. Groundfloor provides an automatic investing system designed to offer high yields with short-term, collateralized debt backed by real estate. This set-it-and-forget-it model allows for portfolio diversification and passive income generation. Groundfloor caters to investors looking for alternatives to traditional stock market investments and seeks to offer a stable asset class with historic returns ranging from 8% to 15%. By bypassing traditional banks, Groundfloor empowers investors to make better real estate investment decisions with increased control over their portfolios, supporting both personal wealth growth and retirement planning.
Senior Growth Marketing Manager
Job not on LinkedIn
October 31
Groundfloor Finance
Fintech • Real Estate • Finance
Groundfloor Finance is a financial technology company that specializes in fractional real estate investing. The platform enables both accredited and non-accredited investors to participate in real estate debt investments with a low minimum investment of $100. Groundfloor provides an automatic investing system designed to offer high yields with short-term, collateralized debt backed by real estate. This set-it-and-forget-it model allows for portfolio diversification and passive income generation. Groundfloor caters to investors looking for alternatives to traditional stock market investments and seeks to offer a stable asset class with historic returns ranging from 8% to 15%. By bypassing traditional banks, Groundfloor empowers investors to make better real estate investment decisions with increased control over their portfolios, supporting both personal wealth growth and retirement planning.
📋 Description
• Execute high-impact initiative to drive brand awareness and customer acquisition. • Command the realms of Paid Media, Customer Acquisition, and Growth Experimentation. • Improve funnels from lead to onboarding while product owns onboarding to customer conversion. • Utilize growth hacking techniques to identify and test new channels. • Plan and execute marketing efforts that drive customer acquisition, onboarding, and engagement. • Build and maintain analytics infrastructure: dashboards, UTM tracking, conversion tracking, and attribution models. • Drive an ambitious cross-platform roadmap to maximize brand awareness and customer acquisitions. • Design and inform new A/B testing optimization strategies, measurement frameworks, creative, landing experiences, and other initiatives.
🎯 Requirements
• 7+ years leading growth marketing strategy across multiple acquisition channels (paid media, SEO, email, content, partnerships) • 3+ years in Fintech and/or Financial Industry/ Alternative Investments. • Experience with A/B testing, SEO, marketing automation, analytics platforms, and managing multiple paid campaigns. • Proven track record of scaling demand generation programs efficiently. • Deep understanding of the full demand generation funnel—from awareness to conversion. • Expert-level proficiency in GA4: setting up conversion tracking, building dashboards, implementing UTM parameters, and establishing attribution models.
🏖️ Benefits
• We cover 70% of monthly medical, dental, and vision premiums • Paid time off • Stipends for remote work (home office setup, cell phone, and learning & development) • Flexible work arrangements, including both remote and hybrid opportunities. • Room for growth and upward mobility • Career development and reward strong performance • Potential for equity for high-impact candidates. • Collaborative and creative environment
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