BR Product Owner – SEO-driven

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November 9

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Growth Leads

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B2B • Gambling • Media

Growth Leads is a Malta-based performance marketing and lead-generation company that specializes in the iGaming sector. It operates comparison portals and produces SEO-optimized content, reviews, and advertising inventory to drive high-quality, high-lifetime-value leads for gaming operators. Growth Leads also offers web design, development, graphic design, video marketing and SEO services, and partners with industry journalists and affiliates to create targeted media placements and strategic partnerships.

11 - 50 employees

Founded 2020

🤝 B2B

🎲 Gambling

📱 Media

📋 Description

• Coordination of one or more Brazilian-focused affiliate websites; • Monitoring and prioritization of various work processes; • Communication, task assignment and leadership of project employees/freelancers and other stakeholders; • Responsibility and control of project planning and execution; • Independent conception of website optimization (i.e. content campaigns, usability optimization, new features, etc.) • Preparing an overall project strategy and roadmap for the assets; • Preparing quarterly and monthly budget and resource planning; • Preparing and publishing timely weekly and monthly reports; • Managing existing resources and stakeholders (in house and freelance); • Coordinating and optimising the content production and quality assurance for the selected assets; • Preparing a concept for editorial standards and structures and implementing this concept in the workflows; • Monitoring, analysing and optimising existing processes; • Identifying new content modules and concepts, performing a feasibility check and creating a concept involving all relevant departments and business KPIs; • Performing a regular market- and competitor analysis and identifying benchmarks; • Preparing content marketing concepts; • Supporting the social media team for selected assets; • Developing a mobile-first content concept that is in favour of all relevant devices, such as smartphone, tablet and laptop; • Identifying new opportunities that support the companies’ revenue stream and evaluating the feasibility; • Growing traffic and ultimately revenue through a large variety of different traffic sources; • Reporting directly to the Company’s Chief Operations Officer and to the Directors; • Taking on responsibility for achieving the targets that are set for a project; • Optimising conversion of users to the brand(s) of the project.

🎯 Requirements

• Have at least 2 years of experience as a project manager in online marketing • Have strong knowledge of SEO within Brazil, UX optimization, CRO, content management and traffic acquisition via various channels • Have a good understanding of and be experienced with WordPress environments • Have a broad understanding of the Brazilian iGaming market, ideally hands-on experience in building Brazilian iGaming assets • Have led small teams in the past • Have experience in project management (for example scrum method) • Be a native Portuguese speaker and speak English to a good level • Be creative when it comes to the development of new concepts, be proactive and have a high capacity for teamwork.

🏖️ Benefits

• Competitive salary • Bonus structure • Private health care benefits (if based in Malta) • €600 in personal care and fitness benefits • Flexible work schedules • A vibrant work environment • Excellent opportunities to learn and grow.