Head of CRM

🔥 1 hour ago

🇲🇹 Malta – Remote

⏰ Full Time

🔴 Lead

🏆 Customer Success

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Growth Leads

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2020

📣 Marketing

🎲 Gambling

📱 Media

Marketing • Gambling • Media

Growth Leads is a Malta-based performance marketing and lead-generation company that specializes in the iGaming sector. It operates comparison portals and produces SEO-optimized content, reviews, and advertising inventory to drive high-quality, high-lifetime-value leads for gaming operators. Growth Leads also offers web design, development, graphic design, video marketing and SEO services, and partners with industry journalists and affiliates to create targeted media placements and strategic partnerships.

📋 Description

• Define and lead the CRM strategy across multiple brands, markets and verticals • Lead, coach and develop the CRM team, setting clear priorities, objectives and standards • Build lifecycle journeys supporting lead capture, onboarding, engagement, conversion and reactivation • Oversee CRM activity across email, push, SMS and onsite channels where relevant • Develop segmentation and personalisation based on behaviour, intent, preferences and traffic source • Lead campaign planning, automation and structured testing across audiences, messaging, creative and timing • Set CRM KPIs and connect audience growth, engagement and conversion to commercial outcomes • Use performance data to identify opportunities, make decisions and communicate recommendations to leadership • Own the CRM platform roadmap and define data, events and integrations for automation and measurement • Maintain standards for deliverability, consent, data quality, campaign QA and responsible marketing • Collaborate with Affiliate Operations, Sales, Content, Product, Development and Data • Use AI and automation with appropriate review and controls • Monitor developments in iGaming, affiliate marketing and CRM technology and turn them into practical opportunities

🎯 Requirements

• At least 5 years of experience in CRM, lifecycle marketing or retention • Direct iGaming experience (mandatory) • Experience with sweepstakes or social casino products, particularly in the US market (nice to have) • Proven experience leading and developing a CRM team or function • Strong understanding of iGaming customer journeys, audience behaviour and commercial performance • Track record of building and scaling CRM strategies, not only executing individual campaigns • Strong knowledge of segmentation, personalisation, automation and experimentation • Hands-on experience with a major CRM or marketing automation platform • Strong analytical and commercial judgement, with the ability to turn data into clear priorities and actions • Solid understanding of deliverability, consent, data protection and responsible marketing • Experience working across multiple brands or markets and managing competing priorities • Clear communication skills, strong stakeholder management and ability to work autonomously in a remote environment • Direct experience with Customer.io (nice to have)

🏖️ Benefits

• Flexibility: Work remotely or from our Malta office • Ownership: Shape the CRM function, strategy and team with meaningful influence on the business • Variety: Work across multiple brands, markets and customer journeys rather than a single product • Collaboration: Join experienced colleagues across iGaming, affiliate marketing, product, data and technology • Competitive package with opportunities for performance-based incentives