
11 - 50 employees
Founded 2020
📣 Marketing
🎲 Gambling
📱 Media
Marketing • Gambling • Media
Growth Leads is a Malta-based performance marketing and lead-generation company that specializes in the iGaming sector. It operates comparison portals and produces SEO-optimized content, reviews, and advertising inventory to drive high-quality, high-lifetime-value leads for gaming operators. Growth Leads also offers web design, development, graphic design, video marketing and SEO services, and partners with industry journalists and affiliates to create targeted media placements and strategic partnerships.
🕒 June 17
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11 - 50 employees
Founded 2020
📣 Marketing
🎲 Gambling
📱 Media
Marketing • Gambling • Media
Growth Leads is a Malta-based performance marketing and lead-generation company that specializes in the iGaming sector. It operates comparison portals and produces SEO-optimized content, reviews, and advertising inventory to drive high-quality, high-lifetime-value leads for gaming operators. Growth Leads also offers web design, development, graphic design, video marketing and SEO services, and partners with industry journalists and affiliates to create targeted media placements and strategic partnerships.
• Build and lead the news and editorial operation from strategy through daily execution • Develop and implement content strategies to drive traffic through Google Top Stories, Discover, Google News, and organic search • Focus content strategy on lead generation for partners • Build, lead, and mentor a high-performing editorial team • Optimize news content for search visibility • Oversee a content calendar prioritizing coverage relevant to the iGaming sector • Collaborate cross-functionally with SEO, marketing, and product teams • Align editorial efforts with business goals and industry trends • Analyze content performance and adapt strategies • Improve traffic and lead generation
• Previous iGaming experience, preferably with the US market • Proven experience building and managing editorial or newsroom teams • Results-driven and positive team culture experience • In-depth knowledge of news SEO • Hands-on experience ranking content in Google Top Stories, Discover, and Google News • Track record of content strategies delivering measurable traffic growth • Process-driven mindset • Experience creating repeatable team playbooks • Familiarity with lead generation and affiliate marketing • Understanding of content optimization for conversion • Strong analytical skills • Confidence working with Google Search Console and GA4
• Remote working environment, or option to work from the office in Malta • Opportunities for performance-based incentives • Career advancement opportunities • Opportunity to shape the editorial strategy and department • Work alongside driven colleagues in a growing business • Entrepreneurial and ambitious thinking is rewarded
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