Growth Leads
11 - 50 employees
Founded 2020
🤝 B2B
🎲 Gambling
📱 Media
B2B • Gambling • Media
Growth Leads is a Malta-based performance marketing and lead-generation company that specializes in the iGaming sector. It operates comparison portals and produces SEO-optimized content, reviews, and advertising inventory to drive high-quality, high-lifetime-value leads for gaming operators. Growth Leads also offers web design, development, graphic design, video marketing and SEO services, and partners with industry journalists and affiliates to create targeted media placements and strategic partnerships.
Senior Paid Media Specialist, iGaming
🔥 0 minutes ago
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Growth Leads
11 - 50 employees
Founded 2020
🤝 B2B
🎲 Gambling
📱 Media
B2B • Gambling • Media
Growth Leads is a Malta-based performance marketing and lead-generation company that specializes in the iGaming sector. It operates comparison portals and produces SEO-optimized content, reviews, and advertising inventory to drive high-quality, high-lifetime-value leads for gaming operators. Growth Leads also offers web design, development, graphic design, video marketing and SEO services, and partners with industry journalists and affiliates to create targeted media placements and strategic partnerships.
📋 Description
• Develop and execute effective Paid Media campaign strategies to drive profitability and growth • Conduct keyword selection, user persona profiling, audience targeting, and ad copy creation to optimize campaign performance on all media platforms • Oversee and optimize budgets, bids, and KPIs to maximize ROAS and meet profit targets • Ensure clean data tracking setup & monitor and report campaign performance to stakeholders, identifying issues and implementing solutions • Collaborate on new campaign ideas and stay updated on Paid Social/Programmatic trends, tools, and best practices • Maintain relationships with ad platforms and vendors to ensure smooth campaign operations & operating under best possible conditions
🎯 Requirements
• Extensive experience managing digital ad campaigns across platforms (Meta Ads, Reddit, TikTok, Display, Programmatic, Native…) in iGaming specifically • Skilled in goal-setting, team support, and optimizing performance through budget optimizations and audience targeting & profiling • Proficient in data analysis, reporting, and conversion optimization, with affiliate lead generation experience ideally • Strong understanding of digital marketing concepts, landing pages, conversion flows, and analytics tools • At least moderate knowledge of tracking codes & S2S postback tracking • Familiar with multiple ad platforms and basic knowledge of HTML, PHP, WordPress, and advanced Excel skills is a plus, but not mandatory • Excellent communication and analytical skills; BSc/BA in Marketing or related field preferred, ad platform certifications are plus
🏖️ Benefits
• Flexibility: Remote working environment, or come join us at our office in Malta • Career Advancement: Work alongside driven colleagues in a business on a strong upwards trajectory that rewards entrepreneurial and ambitious thinking • Competitive Compensation: We offer competitive compensation packages, with opportunities for performance-based incentives
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