ABM & Demand Generation Specialist

🕒 April 1

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GrowthLoop

WebsiteLinkedInAll Job Openings

51 - 200 employees

🤝 B2B

☁️ SaaS

B2B • Marketing • SaaS

GrowthLoop is a company specializing in composable Customer Data Platforms (CDPs). It empowers businesses to activate targeted marketing campaigns across various channels by leveraging AI insights and data. GrowthLoop provides tools for audience segmentation, journey orchestration, and performance measurement, enhancing marketing impact and business outcomes. Its platform is designed for marketers to work independently of technical teams, integrating with major data warehouses like Google BigQuery, Snowflake, and Amazon Redshift. GrowthLoop aims to improve efficiency and accelerate marketing execution with a user-friendly interface and comprehensive data utilization.

📋 Description

• Own account-based marketing email campaigns for our defined named account portfolio, partnering cross-functionally with Sales and Partnerships to drive demand and awareness while amplifying partner, content, event, and outbound motions that generate qualified pipeline. • Support content generation for product launches and ABM-supportive channels, including social media, paid ads, and blog posts. • Convert product launch content into structured ABM campaigns in HubSpot and additional channels, with clearly defined audiences, messaging, sequencing, sales enablement, and timelines. • Design and execute multi-touch, top-to-mid funnel journeys for named accounts, coordinating timing with Sales activity (e.g., pausing, adjusting, or re-engaging when timely or relevant). • Build and manage HubSpot audiences for our named account portfolio, translating defined target segments into accurate lists and campaign logic. • Own performance for your ABM email programs, measured by meaningful account reach, engagement depth, and opportunities generated from targeted accounts. • Run reporting + iteration loops: regularly review what content is resonating, what isn’t, and what’s generating opportunities—then optimize sequencing, segmentation, and messaging based on data and team feedback. • Manage timelines and prioritization across concurrent launches and motions, maintaining high execution quality (QA, deliverability hygiene, accurate setup in HubSpot).

🎯 Requirements

• 2–4 years of experience in B2B SaaS marketing, with hands-on ownership of email or ABM campaign execution. • Proven experience building and launching segmented campaigns in HubSpot, including segments, emails, workflows, and reporting. • Experience marketing to defined account lists, in partnership with Sales and/or Partner teams, with exposure to opportunity and pipeline metrics. • Strong operational rigor, with a focus on clean data, accurate segmentation, QA, deliverability, and getting the details right. • Excellent communication skills and strong project management capabilities, with the ability to manage multiple priorities effectively. • Strong organizational skills and attention to detail, with a high standard for quality. • Strong writing and editing skills, with a knack for simplifying complex topics into engaging content that resonates with key audiences.

🏖️ Benefits

• 100% company-paid medical coverage for individual employees with strong dependent contributions, including dental & vision coverage • Full health, dental, vision, life, and disability coverage for Canadian employees (fully employer-paid) • 401(k) or RRSP (Canada) Program with Generous Company Match • Spot bonuses for major milestones and product feature launches • Clear opportunities for career progression and cross-functional collaboration • Meaningful equity so you share in the value you help create. • Flexible PTO with trust and autonomy. • Monthly, company-wide Recharge Days to truly unplug. • Annual home office stipend to support your workspace.