Senior Marketing Intelligence and Performance Analyst

🔥 5 minutes ago

🇧🇷 Brazil – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Grupo IOB

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🤝 B2B

☁️ SaaS

📚 Education

B2B • SaaS • Education

Grupo IOB is a Brazilian provider of cloud-based software, regulatory content, education and consulting focused on accounting, tax and labor compliance for accounting firms and companies. The group offers SaaS products such as electronic invoicing (NF-e, NFC-e, NFS-e, CT-e, MDF-e), tax simulators, payroll and document management, plus AI-driven intelligence to support decision-making and prepare for the Reforma Tributária. IOB also provides scored continuing-education courses for accountants (CRC credits) and telephone/chat consulting on tax, labor and previdenciary matters.

📋 Description

• Analyze the performance of marketing initiatives • Interpret metrics and KPIs • Identify opportunities for improvement • Generate insights to support leadership in defining strategies and making decisions • Understand the context behind the numbers and challenge assumptions and scenarios • Propose recommendations and action plans • Contribute to the continuous improvement of marketing performance • Work closely with Marketing, Sales, and Leadership teams • Connect data, strategy, and business objectives to drive results • Ensure initiatives are executed according to plan • Track campaign delivery and results

🎯 Requirements

• Solid experience in Marketing Intelligence, Performance Marketing, or Growth, with a focus on data analysis, campaign optimization, and generating strategic insights • Experience recommending action plans that support business decision-making • Strong analytical skills, with the ability to create, monitor, and interpret performance KPIs • Influence and discipline to ensure initiatives are executed according to plan • Excellent communication and collaboration skills to work effectively with different teams • Broad business perspective, with process discipline and a results-oriented mindset • Proficiency in BI tools • Proficiency in marketing automation, preferably HubSpot • Strong knowledge of performance metrics • Knowledge of Artificial Intelligence applied to Marketing • Experience in technology/SaaS companies, SQL, and A/B testing are considered a plus • Must reside in Brazil

🏖️ Benefits

• 100% remote work • Health insurance • Dental insurance • IOB Benefits Card (an employee benefits program offering exclusive discounts across various shopping platforms) • Childcare assistance • Life insurance • Internet allowance • Profit-sharing plan (PLR) • Partnerships with educational institutions • Training and professional development programs • Continuous feedback culture