Marketing Specialist

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Carbel Auto Group

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1964

🛍️ eCommerce

💳 Fintech

Automotive • eCommerce • Fintech

Carbel Auto Group is an established automotive solutions ecosystem with over 55 years of experience in Minas Gerais, focused on providing an excellent customer experience through innovation and passion. The company represents 10 automotive brands, in addition to offering its own products in used vehicles, vehicle leasing, insurance brokerage, consortium services, and technical assistance through well-equipped service centers.

📋 Description

• Plan and execute digital marketing campaigns aligned with the company's commercial objectives; • Develop strategies for lead generation, qualification and nurturing; • Create editorial briefs, copy and content for social media, blog, email marketing, landing pages, presentations and sales materials; • Prepare and send email marketing campaigns to customers, prospects, partners, automakers (OEMs) and associations; • Support the creation of prospecting materials, sales presentations, case studies and product launches; • Plan and manage the company's editorial and promotional calendar; • Manage and update Alpes One's digital channels; • Monitor performance of the website, blog, social media, campaigns and landing pages; • Track KPIs such as traffic, reach, engagement, leads, conversions, CPL, CAC, ROI and opportunities generated; • Create performance reports and present analyses and recommendations; • Identify opportunities to improve campaigns and communication channels; • Implement SEO strategies to improve Alpes One's search engine positioning; • Support initiatives to expand the brand's presence in AI tools and search engines; • Collaborate with vendors, agencies, designers, videographers and partners; • Monitor paid media campaigns on Google, Meta, LinkedIn and other platforms; • Develop creative briefs for assets, ads, videos, presentations and corporate materials; • Review materials to ensure quality, clarity, standardization and alignment with company identity; • Support planning and execution of events, trade shows, webinars, training sessions and relationship-building activities; • Develop joint marketing actions with automakers, brand associations and partner companies; • Support the commercial team with materials, campaigns and information that contribute to generating and converting opportunities; • Conduct market, competitor, trend and audience behavior research; • Contribute to Alpes One's institutional and commercial positioning; • Use artificial intelligence tools to optimize production, analysis and execution of marketing activities; • Ensure deadlines are met and manage the organization of the department's tasks;

🎯 Requirements

• Bachelor's degree in Marketing, Advertising, Communications, Business Administration or related fields; • Minimum 3 years of prior experience in digital marketing; • Experience planning and executing marketing campaigns; • Strong ability to produce and edit copy and to create creative assets; • Knowledge of content strategies, lead generation and inbound marketing; • Understanding of marketing funnels, the buyer's journey and marketing-sales integration; • Experience with social media, email marketing, blogs and landing pages; • Knowledge of SEO and content optimization best practices; • Familiarity with Google Analytics, Google Search Console and performance tracking tools; • Experience with paid media (Google Ads, Meta Ads or similar platforms); • Experience with marketing automation tools and CRM systems; • Ability to analyze KPIs and translate data into actionable improvements; • Intermediate knowledge of Excel or Google Sheets; • Familiarity with tools such as Canva, Adobe (Creative Cloud), PowerPoint or Google Slides; • Strong verbal and written communication skills; • Organized and able to manage multiple projects, campaigns and deadlines; • Analytical, creative, proactive and results-oriented profile; • Autonomy to drive activities and propose new initiatives; • Ability to work collaboratively across different areas of the company;

🏖️ Benefits

• Meal allowance on the Caju card; • Health and dental plan – Unimed; • Life insurance; • Private pension plan; • Training platform access (Alura); • Home office allowance; • Discounts on undergraduate and graduate programs; • Day off; • Discounts on group products and partner company offerings.