Growth Marketing Manager

November 25

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Grvt

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Grvt is an unspecified company; no descriptive text was provided in the user input. Unable to generate an accurate description or industry classification without more information. Please supply a short description of Grvt's products, services, or market.

11 - 50 employees

Founded 2022

📋 Description

• Lead SEO strategy and campaigns, combining technical SEO, content, and local strategies to expand organic reach and acquisition. • Design, execute, and scale paid media campaigns (Google Ads, display, retargeting, social, and emerging Web3-native channels like Dune dashboards, crypto newsletters, and CT influencer activations). • Experiment relentlessly through A/B tests and multivariate experiments to optimize conversions, retention, and overall user growth. • Partner with product and community teams to design growth loops that integrate user incentives, rewards, and gamified campaigns unique to Web3. • Drive retention marketing initiatives—email, push, on-chain notifications, and community engagement—to reduce churn and maximize customer lifetime value. • Analyze campaign data with tools like Google Analytics, Search Console, SEMrush, Dune Analytics, and on-chain dashboards, translating insights into actionable growth strategies. • Collaborate with the content team and AI tools to generate high-performing, SEO-optimized content that resonates with crypto-native and mainstream users alike. • Manage and continuously optimize acquisition cost, ROI, and funnel performance across all growth channels. • Keep Grvt at the cutting edge of Web3 marketing by testing new distribution platforms, influencer partnerships, and community-driven growth tactics.

🎯 Requirements

• 3–5 years of experience in performance marketing, growth marketing, or paid media (Web3 or fintech experience strongly preferred). • Proven track record in SEM strategy and execution, paid acquisition, marketing automation, and retention marketing. • Strong understanding of performance marketing, funnel optimization, and customer acquisition in a digital-first environment. • Familiarity with on-chain metrics, wallets, tokens, and DeFi/DEX concepts (bonus if you’ve run campaigns for a Web3 project). • Excellent project management and execution skills—you can lead multiple campaigns in parallel and hit deadlines without losing precision. • Creative problem-solver who can find unconventional growth levers in competitive markets.

🏖️ Benefits

• Remote work