Senior Director Analyst, Marketing Measurement, Analytics – AI Decisioning

🔥 2 minutes ago

🤠 Texas – Remote

🤠 Texas – Remote

💵 $172k - $202.5k / year

⏰ Full Time

🟠 Senior

🎯 Chief Marketing Officer (CMO)

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Gartner

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1979

📣 Marketing

📦 Logistics

🏥 Healthcare

Marketing • Logistics • Healthcare

Gartner is a global research and advisory firm providing expert analysis, bold ideas, and guidance to enterprise leaders and their teams. Gartner helps its clients succeed with mission-critical priorities by offering tailored services in client services, consulting, digital markets, executive advisory, finance, human resources, legal, marketing, products, research, sales, and technology. The company emphasizes its high-impact culture built on inclusivity and diversity, with a hybrid work model to foster global collaboration. Gartner also supports 40+ conferences and offers consulting strategies to optimize technology investments.

📋 Description

• Create innovative, thought provoking, and highly leveraged "must-have insights" content • Develop new insights and ideas through thought leadership and offer compelling, actionable approaches to client's needs and requests that accelerate the client's ability to act • Develop in-depth analysis to identify the root cause of a client’s barriers or overall needs and reframe thinking to drive strategy forward • Demonstrate thought leadership in establishing Insights positions across a team of analysts • Bring provocative, independent insights to Gartner leaders that can evolve the course of a research agenda • Research, analyze and predict market trends and shifts to provide clients and vendors with actionable insights • Provide clients and prospects with actionable advice aligned to their designated content area via virtual or face-to-face interactions • Create and deliver high value presentation materials on and off stage for Gartner events, industry and professional association conferences, and client briefings • Support BTI and Sales: Provide sales support serving as voice of the market to help Insights teams create content and to drive engagement with clients to make progress against their critical priorities to grow their business • Provide high quality and timely content peer review • Build credibility as an industry expert to represent Gartner insights, methodology and strategy • Actively participate in innovation, ideation, and research discussions and collaborate effectively with peers in the Insights community • Identify research process improvements or develop new processes that help the team and BTI provide excellent service delivery • Be a mentor and a coach by supporting more junior team members • Be client-centric while actively seeking to help clients engage regularly and often with Gartner insights and interactions

🎯 Requirements

• Bachelor's degree or equivalent experience; Graduate degree preferred • 12+ years of relevant field or industry experience • Expertise in modern marketing measurement and marketing optimization, including marketing mix modeling (MMM), incrementality, experimentation, attribution, marketing ROI, forecasting marketing performance and outcomes, and optimizing marketing investments and resource allocation. • Deep understanding of marketing analytics, customer analytics, predictive analytics, and the application of data and AI to support marketing decision making and strategic planning. • Experience helping organizations evaluate, measure, and operationalize AI-enabled analytics and decision-making capabilities, including AI ROI assessment, AI-augmented analytics, and adapting measurement approaches for AI-mediated customer journeys. • Knowledge of the data and analytics foundations, including associated technologies, required to build AI-powered marketing organizations, including analytics operating models, data management strategies, marketing intelligence systems, analytics talent development, and AI-enabled decisioning. • Demonstrate executive presence; can immediately establish credibility with executives and additional stakeholders • Strong organizational skills; ability to work under tight deadlines and produce high quality deliverables • Demonstrate excellence in research and writing ability • Strong written and verbal proficiency, analytical and presentation skills; ability to engage clients and respond effectively to questions • Proficient in analyzing and synthesizing data; can effectively apply patterns and frameworks while drawing and defending conclusions to client challenges • Strong communication skills - able to explain complex concepts concisely and simply • Subject matter expertise; comfortable presenting at large and small-scale speaking engagements • Strong business and financial acumen • Deep knowledge of the global and competitive landscape within subject area as well as the interplay in that market • Ability to work independently, while also being intrinsically motivated to collaborate across teams and support the workflow of others, in a multicultural global team • Learning agile and adept with navigating highly matrixed environments • Ability to represent Gartner's research methodology and strategies effectively at all levels • Willingness and ability to travel up to 25% (where applicable)

🏖️ Benefits

• Health insurance • 401(k) matching up to $7,200 per year • Paid time off • Opportunity to purchase company stock at a discount • Flexible work arrangements