Product Marketing Manager – Security

🔥 0 minutes ago

⚔️ Virginia – Remote

⚔️ Virginia – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

👮‍♂️ Cybersecurity / Security Engineer

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GTT

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📡 Telecommunications

🔐 Security

💰 $175M Post-IPO Equity on 2018-03

Telecommunications • Security • Cloud Computing

GTT is a global leader in networking and security solutions, providing a comprehensive suite of services including managed SD-WAN, secure cloud networking, and cybersecurity. With a strong emphasis on secure and simplified connectivity, GTT serves businesses around the globe by connecting people and machines to data and applications. Their platform offers visibility, insights, and orchestration, ensuring continuous network performance through advanced technologies such as AI. GTT caters to a wide range of sectors including financial services, manufacturing, retail, and media, leveraging its top-ranked Tier 1 global backbone network to deliver outstanding performance and security. The company also supports businesses with professional and managed services, enhancing their networking experience and enabling digital transformations.

📋 Description

• Accountable for the go-to-market product roadmap, strategy, and execution of product launches for our security portfolio. • Lead the development and execution of GTM strategies pre and post launch for product features and updates for retention, acquisition, upsell and cross sell opportunities that drive engagement and adoption. • Partner with our Audience and Vertical Marketing Manager to develop persona-based value proposition and messaging frameworks that will be leveraged both internally and externally for our security response portfolio to drive articulation positioning aligned to GTT’s KPIs. • Work closely with Product Leaders to identify needs and sharpen product offerings based on competitive landscape and feedback from customers. • Partner with our Storyteller to create new and manage existing marketing and sales enablement materials (sales documentation, product videos, website copy, blog posts, data sheets and whitepapers). • Conduct product marketing data analysis by gathering and interpreting data and presenting it in a clear and actionable manner. • Identify GTM success metrics and measure the results of your strategies and initiatives and continue to iterate to maximize results. • Establish clear understanding of our client’s needs, product offerings, and competitive landscape in order to ensure product strategies align with market demand.

🎯 Requirements

• 3+ years of product marketing, product management, or digital marketing experience, preferably in the defense security market. • Proven track record of executing successful product marketing strategies that have impactful results. • Experience bringing SaaS based solutions to market. • Ability to translate technical functionality into key messaging that effectively conveys the benefits to end-users. • Ability to create, organize, and maintain documentation and enablement collateral. • Experience launching products or product features with cross departmental alignment, and tailoring communications to different audiences, both internally and externally. • Ability to effectively prioritize and manage your time to address multiple responsibilities in a fast-paced, professional environment. • Metrics-driven and analytical; proven ability to prioritize, drive, and achieve results through self and others under time pressure. • Strong communication and presentation skills.

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible working hours • Paid time off • Remote work options