Event Lead

🔥 30 minutes ago

🌲 North Carolina – Remote

🌲 North Carolina – Remote

💵 $50k - $60k / year

⏰ Full Time

🟠 Senior

🎪 Events

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Guidebook Inc.

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2011

☁️ SaaS

🤝 B2B

💰 Series A - Guidebook on 2018-03

SaaS • B2B

Guidebook is a company that builds digital, web and mobile interface components for events and organizations. The provided assets show Guidebook as a “Premium Partner with Slate” and include UI/CSS for embeddable widgets, rainbow-styled borders and text, overlay modals, responsive behavior, and a fixed in-page app card — indicating a product that delivers customizable front-end experiences (likely for event guides, in-app widgets, or microsites). Guidebook appears to offer software components and integrations aimed at organizations that need branded, embeddable web/mobile experiences.

📋 Description

• Own the full event lifecycle for Guidebook's 10+ annual higher education trade shows and conferences, from sponsorship strategy through post-event analysis. • Manage end-to-end logistics: shipping, receiving, AV coordination, electrical, signage, vendor management, booth design and setup, breakdown, and storage. • Be on-site at every sponsored event, representing Guidebook, managing the booth, coordinating internal staff, troubleshooting problems, and ensuring flawless execution. • Lead pre-event planning and promotion: coordinate email campaigns, social media announcements, targeted ads, and internal briefings to maximize attendance and engagement before each show. • Drive demand generation at events: support the meeting booking process, follow-up sequences, and lead capture workflow to maximize pipeline impact. • Manage event timelines and logistics calendars so that sales, customer success, and product teams know exactly where to be, when, and what to prepare. • Coordinate vendor and partner relationships day-to-day, including AV companies, freight shippers, print vendors, exhibition partners, and creative agencies. • Manage event budgets in partnership with the Director of Marketing, tracking spend against allocation, identifying variance, and ensuring ROI. • Execute post-event follow-up: own the lead nurture workflow, ensure timely outreach to qualified prospects, and brief relevant teams on handoffs. • Create comprehensive post-event recap reports within one week of every event, capturing leads, pipeline influenced, costs, attendance, booth traffic, feedback, and key learnings to inform strategy.

🎯 Requirements

• Bachelor’s degree required. • 1–2 years of event experience, ideally in b2b, working in higher education or an EdTech. • Genuine enthusiasm for events and a willingness to travel for 10+ events a year (typically 2–4 nights per show). • Strong written and verbal communication skills. • Comfortable working with a manager based in a remote office and collaborating across multiple time zones. • Detail-oriented, with a strong ability to track timelines, deliverables, and logistics. • Comfortable with public-facing tasks (running a booth, hosting a webinar, producing video content). • Proactive problem-solver who stays calm under pressure and finds creative solutions when plans change. • Tooling experience is a plus, but not required, we will train. Useful exposure includes Salesforce, Canva, LinkedIn Campaign Manager, YouTube Studio, Wistia, and email marketing platforms (we use Conversion AI). • Curiosity about how technology can improve event experiences and willingness to experiment with new tools and processes.

🏖️ Benefits

• 100% paid benefits: medical, dental, and vision. • Short term and long term disability. • Unlimited vacation time. • 401(k) program with matching benefit. • Stock options. • Awesome company culture and fun virtual hangouts. • MacBook and accessories to make you comfortable working from home. • Awesome annual company retreats.