Product Marketing Manager

July 11

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GuidePoint Security

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Cybersecurity

GuidePoint Security is a cybersecurity firm offering consulting, engineering, and managed services to help organizations secure their digital assets. The company specializes in application security, cloud security, data protection, email security, threat intelligence, and identity and access management. With solutions tailored to various platforms including AWS, Microsoft, Google Cloud, and OT environments, GuidePoint Security aims to enhance cybersecurity resilience for both enterprise and government clients. They focus on integrating advanced security technologies and providing expertise in risk assessment, compliance, and security awareness education, helping clients navigate complex cybersecurity challenges and improve their security posture.

201 - 500 employees

🔒 Cybersecurity

📋 Description

•GuidePoint Security provides trusted cybersecurity expertise, solutions and services that help organizations make better decisions and minimize risk. •We are looking for a high energy and proven cybersecurity Product Marketing Manager with experience in an information security company or B2B SaaS tech organization. •This role will be part of the corporate marketing team and report to the Director of Product Marketing. •The ideal candidate will thrive in a fast-paced environment. •Roles and Responsibilities: •Master storyteller – be able to translate the technical content from SMEs into engaging collateral that draws customers in and clearly articulates how our solutions help address critical cybersecurity problems. •Drive thought leadership messaging & positioning for assigned offerings. •Create differentiated, value-based content and collateral based on understanding both the competition and the buyer personas involved in a purchase decision. •Craft compelling Offer messages for use across marketing channels and activities •Lead content development and go to market strategy for new and existing offerings. This may include writing or reviewing marketing copy, writing web page copy, sales collateral, blogs, whitepapers and videos – and collaborating with various teams to ensure communication and goals are aligned. •Conduct market and competitive analysis to better position services •Contribute to the company’s blog strategy and content creation •Manage our Digital Asset Management platform to ensure that every service area has updated and relevant content, and maintain source documents and materials in designated central repository.

🎯 Requirements

•3-5 years’ cybersecurity product marketing experience (must have previous Cybersecurity experience) •Detail-oriented and organized multi-tasker who can execute multiple projects and initiatives simultaneously •Demonstrated success value-based messaging and competitive positioning •Excellent written and verbal communication skills •Relevant subject matter expertise in the cybersecurity products, services and industry. •Understanding of how a product/service is sold and the toolkit needed to enable sellers. •Proven ability to influence cross-functional teams and work collaboratively. •Preferred experience: social media, various content types, support for digital marketing campaigns, and ability to write web content.

🏖️ Benefits

•Remote workforce primarily (U.S. based only, some travel may be required for certain positions, working on-site may be required for Federal positions) •Group Medical Insurance options: Zero Deductible PPO Plan (GuidePoint pays 90% of the premium for employees and 70% for family plans (spouse/children/family) or High Deductible Health Plan with HSA (GuidePoint pays 100% of the employees premiums and 75% for family plans (spouse/children/family) and GPS will contribute in one lump sum: ($500 per EE annually / $1000 per family annually (includes spouse/children/family options) •Group Dental Insurance: GuidePoint pays 100% of the premium for employees and 75% of family plans •12 corporate holidays and a Flexible Time Off (FTO) program •Healthy mobile phone and home internet allowance •Eligibility for retirement plan after 2 months at open enrollment •Pet Benefit Option