H&R Block
10,000+ employees
Founded 1955
💸 Finance
👥 B2C
🤝 B2B
Finance • B2C • B2B
H&R Block is a U. S. -based tax preparation and financial services company that provides in-person and online tax filing, tax professionals, small business bookkeeping and payroll, and related financial products such as refund advances and prepaid cards. Founded in 1955, it operates retail tax offices, franchises, and digital platforms to serve consumers and small businesses with tax, accounting, and financial solutions.
Senior Director – Marketing Analytics
🔥 0 minutes ago
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H&R Block
10,000+ employees
Founded 1955
💸 Finance
👥 B2C
🤝 B2B
Finance • B2C • B2B
H&R Block is a U. S. -based tax preparation and financial services company that provides in-person and online tax filing, tax professionals, small business bookkeeping and payroll, and related financial products such as refund advances and prepaid cards. Founded in 1955, it operates retail tax offices, franchises, and digital platforms to serve consumers and small businesses with tax, accounting, and financial solutions.
📋 Description
• Own the end-to-end marketing measurement strategy across all business units and channels • Establish standardized KPI frameworks, methodologies, and reporting governance across the organization • Develop enterprise dashboards and executive reporting that provide clear visibility into marketing performance, efficiency, and business impact • Lead measurement and optimization across paid, owned, earned, brand, and cross-channel marketing • Lead enterprise attribution, media measurement, media mix modeling, and forecasting capabilities • Develop predictive analytics and modeling that inform acquisition, retention, profitability, and customer value decisions
🎯 Requirements
• 12+ years of experience in marketing analytics, marketing science, business intelligence, or data strategy • 5+ years leading enterprise-scale analytics organizations • Expertise in marketing analytics, attribution, media measurement, media mix modeling, forecasting, predictive analytics, LTV:CAC, and brand measurement • Experience supporting multi-brand or multi-business-unit organizations • Experience partnering closely with Finance and Executive Leadership • Proven ability to influence senior stakeholders and drive organizational change • Bachelor’s degree in Marketing, Analytics, Statistics, Economics, Data Science, Business, or a related field required; advanced degree preferred
🏖️ Benefits
• Competitive pay • Comprehensive benefits • Support for life both in and outside of work
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