Director of DTC Growth

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🕒 February 25

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Hadley Designs

WebsiteLinkedInAll Job Openings

1 - 10 employees

🛒 Retail

📚 Education

🛍️ eCommerce

Retail • Education • eCommerce

Hadley Designs is a company that specializes in creating beautiful and inspirational products designed to enhance daily life. Their product range includes educational supplies, calendars, planners, party supplies, greeting cards, and home and living accessories. Each creation from Hadley Designs not only serves a functional purpose but also aims to beautify and inspire every step of the user's journey. With a focus on design and quality, Hadley Designs handcrafts their offerings to cater to a wide array of personal and professional needs.

📋 Description

• Scale Shopify and TikTok Shop to $20M+ in combined revenue within 18 months • Achieve ≥15% net margin on Shopify and ≥5% on TikTok Shop • Maintain Meta ROAS ≥ 2.0 and TikTok Shop ROAS ≥ 3.5 • Launch one new high-converting bundle-based funnel per month • Drive email and SMS to contribute ≥25% of Shopify revenue • Remove the CEO from daily ecommerce execution by owning strategy, systems, team, and outcomes • Test 100+ ad creatives weekly across Meta and TikTok • Optimize paid traffic to hit strict ROAS thresholds • Partner with affiliate and UGC teams to scale winning creative • Stay ahead of platform trends, formats, and policy updates • Coordinate launches with Amazon for halo effects • Launch one new bundle-based funnel every month tied to educational outcomes • Optimize CVR, AOV, CAC, LTV, upsells, and overall funnel economics weekly • Oversee homepage, product pages, and collection merchandising • Refactor and relaunch underperforming funnels with new hooks and offers • Lead seasonal promotions including Back-to-School and Holiday campaigns • Build and maintain funnel SOPs and testing roadmaps • Lead lifecycle marketing through Klaviyo and Postscript • Optimize welcome, cart abandonment, post-purchase, and win-back flows • Build ascension paths from posters to workbooks to busy books • Develop blog and SEO strategy to drive organic education-based traffic • Review weekly P&Ls for Shopify and TikTok Shop • Analyze AOV, CVR, CAC, LTV, ROAS, GP to CAC, and lifecycle revenue share • Deliver weekly scorecards and monthly strategic growth plans • Forecast performance and identify scaling levers • Lead and coach a cross-functional ecommerce pod of 6+ team members • Establish clear ownership and weekly operating rhythms • Hire and develop talent as funnel velocity increases • Manage freelancers and specialized contractors • Model Extreme Ownership, Relentless Innovation, and Integrity Above All

🎯 Requirements

• 5 to 10+ years in DTC ecommerce, especially Shopify and paid social • Proven track record scaling ecommerce brands past $20M • Experience owning revenue and profitability targets • Deep expertise in Meta and TikTok Ads • Hands-on experience with Klaviyo, Postscript, and Shopify CMS • Strong background in bundles, upsells, and LTV optimization • Ability to write and review high-converting landing pages • Comfortable leading a fully remote team with clear weekly cadences

🏖️ Benefits

• You will have real ownership. Real trust. And real impact. • Hadley Designs is a remote first company built on autonomy, creativity, and accountability. • You will work closely with leadership, including the CEO, while having full authority to own your channels and decisions. • Access to ongoing learning, training, and tools to sharpen your knowledge and strategies in the DTC space. • You will be surrounded by A+ team member that value excellence, growth, and doing the right thing. • You will build something meaningful. Our products help families slow down, connect, and rediscover the joy of learning together. • You will help shape a decade long vision to build the most trusted children’s brand in the world. • Access Josh Hadley's vast network through his podcast Ecomm Breakthrough