Director of Lifecycle Marketing

🔥 1 hour ago

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Halo Collar

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

🔧 Hardware

🛍️ eCommerce

👥 B2C

💰 Debt financing on 2023-12

Hardware • eCommerce • B2C

Halo Collar is a consumer-facing company that makes smart dog collars and related products (e. g. , Halo Collar 5, beacons, and accessories) sold through its online store. The site highlights product SKUs and promotions (limited edition Ranger color, price discounts like $75 off, and a 90-day satisfaction guarantee), indicating a direct-to-consumer e-commerce model focused on hardware products for pet owners.

📋 Description

• Own the end-to-end lifecycle marketing strategy to maximize customer engagement, retention, and revenue throughout the customer journey • Translate business objectives into lifecycle programs that drive measurable outcomes (e.g., member retention, customer lifetime value, and recurring revenue) • Design, implement, and oversee multi-channel campaigns (email, in-app, push, SMS), leveraging Braze and agency partners as needed • Champion a culture of experimentation, leading robust A/B and multivariate testing to optimize communications and accelerate learning • Leverage proprietary and third-party data to identify customer trends, segment audiences, and deliver personalized, high-impact campaigns • Analyze performance metrics to continuously improve strategy and results, reporting regularly on campaign performance with actionable insights for executive stakeholders • Stay current on industry trends, CRM best practices, and emerging technologies to ensure a competitive edge • Partner with Data, Product, Creative, Customer Success, and Operations teams to ensure lifecycle programs are aligned, seamless, and customer-centric • Manage agency and vendor relationships with accountability for deliverables, timelines, and budgets

🎯 Requirements

• Bachelor's degree in Marketing, Business Administration, or related field (or equivalent professional experience) • 8+ years of experience in lifecycle, CRM, or retention marketing, with a proven track record of driving measurable growth through multi-channel campaigns • Expertise with customer engagement platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud) and strong knowledge of marketing automation best practices • Highly analytical and strategic thinker, proficient with data analysis tools to query, analyze, and synthesize insights into clear, actionable strategies • Strong leadership and collaboration skills, with experience partnering cross-functionally with Product, Data, and Creative teams • Exceptional communication skills (written, verbal, and presentation), with the ability to influence stakeholders at all levels • Proven ability to manage multiple initiatives simultaneously, balancing strategic priorities with detail-oriented, flawless execution

🏖️ Benefits

• Medical, Dental, and Vision plans • Company-paid Long-Term Disability • 401(k) with Company Match • Paid Time Off • Free Halo gear + Product Testing Opportunities • Work remotely from anywhere in the U.S. • Be part of a mission-driven, dog-loving team