Director of Merchandising

🔥 4 hours ago

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Halo Collar

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

🔧 Hardware

🛍️ eCommerce

👥 B2C

💰 Debt financing on 2023-12

Hardware • eCommerce • B2C

Halo Collar is a consumer-facing company that makes smart dog collars and related products (e. g. , Halo Collar 5, beacons, and accessories) sold through its online store. The site highlights product SKUs and promotions (limited edition Ranger color, price discounts like $75 off, and a 90-day satisfaction guarantee), indicating a direct-to-consumer e-commerce model focused on hardware products for pet owners.

📋 Description

• Define Halo's long-term omnichannel assortment and merchandising strategy, using consumer insights, competitive research, market trends, and business performance to shape future opportunities. • Identify whitespace opportunities across new products, categories, accessories, services, and adjacent areas. • Develop a focused assortment roadmap in which every product has a clear consumer need, channel role, and commercial purpose. • Build business cases and merchandising briefs for new products and categories. • Serve as the merchandising lead within Halo's Product Development pod, guiding opportunities from concept through commercialization, partnering with Product, Operations, Finance, Marketing, Sales, and external vendors. • Guide product lifecycle decisions, recommending when to expand, refresh, reposition, or exit products. • Lead Halo's licensing, collaboration, and strategic partnership initiatives, identifying and developing partners that strengthen brand relevance, consumer engagement, and commercial growth. • Create account-exclusive products, special makeups, bundles, colorways, and differentiated assortments for key retail partners. • Shape merchandising strategy across DTC, marketplaces, wholesale, and future channels, defining the role of products, assortments, bundles, and presentation by channel while maintaining a cohesive brand experience. • Own Halo's in-store merchandising strategy — including scalable standards, retail toolkits, point-of-sale materials, and product storytelling — partnering with Creative and Brand Marketing on execution. • Analyze sell-through, margin, inventory, consumer feedback, and market trends to identify opportunities and risks, translating insights into clear recommendations for leadership and cross-functional partners. • Partner with Demand Planning and Finance on forecasts, financial opportunity, and launch planning for new products and partnerships. • Contribute merchandising insights to pricing and promotional discussions. • Establish a disciplined test-and-learn approach for new products, categories, bundles, exclusives, and retail concepts. • Lead the merchandising workstream within go-to-market planning. • Represent merchandising in leadership discussions, providing visibility into the product pipeline, performance, risks, and future opportunities. • Lead, coach, and develop current and future direct reports. • Establish scalable retail merchandising processes, calendars, tools, and decision frameworks. • Build a culture of curiosity, ownership, collaboration, and continuous improvement.

🎯 Requirements

• 7+ years of experience in merchandising, product strategy, product development, category management, or a related commercial function. • Bachelor's degree in Merchandising, Business, Marketing, Product Development, or a related field preferred (or equivalent practical experience). • 2+ years of experience leading and developing team members. • Proven experience identifying and commercializing new products, categories, or business opportunities. • Strong omnichannel experience across DTC, eCommerce, marketplaces, and wholesale. • Experience partnering with Product Development, Design, Sourcing, Operations, or external vendors to bring products from concept through launch. • Strong product instincts, consumer orientation, and analytical and financial acumen. • Ability to translate data, consumer insights, and market trends into clear, executable recommendations. • Strong cross-functional leadership, project management, communication, and presentation skills, with the ability to work effectively both individually and across different levels of the organization. • Fluency in Excel/Google Sheets and PowerPoint/Google Slides; experience with BI tools such as Looker or Tableau is a plus. • Experience with licensing, collaborations, special makeups, or account-exclusive assortments strongly preferred. • Experience developing in-store merchandising, retail presentation, or point-of-sale programs preferred. • Comfortable building new processes and capabilities with autonomy.

🏖️ Benefits

• Medical, Dental, and Vision plans • Company-paid Long-Term Disability • 401(k) with Company Match • Paid Time Off • Free Halo gear + Product Testing Opportunities • Work remotely from anywhere in the U.S. • Be part of a mission-driven, dog-loving team