Health+Commerce
11 - 50 employees
⚕️ Healthcare Insurance
🧬 Biotechnology
Healthcare Insurance • Marketing • Biotechnology
Health+Commerce is a communications and marketing agency headquartered in Eagle, Idaho. Founded in Silicon Valley in 2017, it focuses on the healthcare sector, working with innovative companies in medtech, biotech, and digital health. The company is a part of the Supreme Group and offers a variety of services such as media relations, branding, digital marketing, and content creation. Health+Commerce is dedicated to bringing trusted medical innovations to the public, physicians, and patients, while supporting healthcare startups in achieving their business goals. The agency excels in providing strategic communication insights and is known for its flexibility and responsiveness to client needs.
Digital Marketing Director – Contract
Job not on LinkedIn
🔥 15 hours ago
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Health+Commerce
11 - 50 employees
⚕️ Healthcare Insurance
🧬 Biotechnology
Healthcare Insurance • Marketing • Biotechnology
Health+Commerce is a communications and marketing agency headquartered in Eagle, Idaho. Founded in Silicon Valley in 2017, it focuses on the healthcare sector, working with innovative companies in medtech, biotech, and digital health. The company is a part of the Supreme Group and offers a variety of services such as media relations, branding, digital marketing, and content creation. Health+Commerce is dedicated to bringing trusted medical innovations to the public, physicians, and patients, while supporting healthcare startups in achieving their business goals. The agency excels in providing strategic communication insights and is known for its flexibility and responsiveness to client needs.
📋 Description
• Lead multi-channel B2B and B2C digital marketing programs for medtech and biotech companies developing therapies and technologies to improve human health • Develop and execute multi-channel marketing plans aligned to client business objectives; most client needs focus on generating demand or leads among specific patient or healthcare provider populations or B2B programs to build belief in a corporate brand’s innovative science • Create campaign forecasts and measurement plans based on target audience and campaign objective; translate metrics into meaningful insights to guide campaign optimization. • Manage and optimize campaigns that leverage paid social, search, programmatic, mobile, email, site direct advertising, native advertising, influencer marketing, conference sponsorships, field sales channels, and traditional advertising, as appropriate. • Work with digital ad platforms, demand-side providers, publishers, and other organizations to identify optimal channel mix and budget allocation to meet client goals • Guide teammates on building target ad groups based on audience insights and customer personas, activating campaigns, measuring performance and optimizing to drive efficiency • Drive campaign website/landing page development projects, with support from creative and web development professionals • Collaborate effectively with marketing, public relations, and creative colleagues as well as clients • Manage campaign/project budgets and allocated hours across project team and promptly alert senior leaders to potential issues and/or opportunities • Provide strategic marketing counsel and technical guidance to colleagues and clients. Effectively communicate recommendations and results to the C-suite, through both formal presentations and day-to-day communication.
🎯 Requirements
• Bachelor’s degree in marketing or related field • 7-10+ years of experience developing integrated marketing strategies and activations for healthcare companies (medtech, biotech, and/or pharma required for consideration) • 5+ years of experience working in an agency setting is required • Experience with marketing programs leveraging advertising platforms such as Facebook/Instagram, LinkedIn, Twitter, Google/YouTube, Microsoft Advertising, Taboola, Outbrain, and programmatic demand-side platforms • Strong understanding of strategic marketing principles and industry best practices and how they apply to medtech and biotech business models • Familiarity with CRM and marketing automation products • Experience leveraging market research, audience insights and personas, and brand strategy frameworks to inform effective marketing activations. • Ability to deliver with confidence strategic counsel and insights-based recommendations to senior executives • Knowledge of current brand marketing, digital marketing and social media best practices and passion for exploring evolving trends and opportunities to support client objectives • Strong understanding of U.S. regulations specific to marketing and communications for medtech and biotech companies and record of success developing and executing compliant campaigns and initiatives • Agility to drive small pilot programs, large multi-channel initiatives, and many opportunities in between • Flexibility, self-motivation and record of success working in deadline-driven environment • Willingness to embrace a culture of continuous learning and maximize the opportunities provided by a growing organization • Experience leading and developing small teams • Competency with Microsoft Office and Google Suite software
🏖️ Benefits
• Health insurance • Flexible work arrangements • Professional development
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