Senior Marketing Analyst

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Healthtech Ventures

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2021

🏥 Healthcare

💊 Pharmaceuticals

👥 B2C

Healthcare • Pharmaceuticals • B2C

Healthtech Ventures is a Hamburg-headquartered digital healthcare group that builds and operates direct-to-consumer medical brands and a proprietary pharmaceutical portfolio. Founded in 2020, HTV develops D2C products such as Prio One (women's health and contraception) and Solean (a digital weight-loss program paired with GLP-1 medication), launched proprietary OTC and Rx product lines, and operates as a GDP-certified pharmaceutical wholesaler. The company combines medical and digital expertise—doctors, data scientists, developers, and pharmaceutical experts—to digitize and democratize essential healthcare services across Europe, focusing on product development, technology, performance marketing, and B2B wholesale relationships. Founders include Jan Mehner (CEO) and Sven Dankers (CRO); locations include Hamburg (HQ), Prague and Dublin.

📋 Description

• Attribution & Channel Strategy: Own the monthly, Finance-reconciled CAC and MTA models; advise exactly where the 'next Euro' should be spent. • Fatigue Detection: Identify channel saturation and creative fatigue across the full mix (Meta, Google, TikTok, etc.) before they hit the P&L. • Onsite & Merchandising Optimization: Use data to optimize PDP performance, recommendation logic, and checkout flows, surfacing hidden friction in prescription steps. • Scientific CRO: Lead the test backlog with the E-com Manager, ensuring every experiment has defined power, sample size, and kill criteria. • Data Modeling & Trust Warehouse Power User: Write the SQL and dbt models for the core dashboard stack (Cohorts, P&L, Funnels) and define specs for Engineering. • Data Integrity: Conduct quarterly audits of the tracking pipeline (Server-side, Pixels) to ensure budget decisions are based on trusted data. • Retention & Lifecycle: Analyze LTV, repurchase rates, and time-to-second-order to drive long-term growth. • CRM Synergy: Partner with CRM to build operational patient segmentations and measure Klaviyo flow performance. • Experimentation & Methodology: Enforce rigorous testing standards (MDE, hypothesis, primary metrics) and maintain a central library of learnings. • Incrementality Specialist: Design regional holdouts and catchment-level splits to measure the true impact of brand and influencer spend.

🎯 Requirements

• The Non-Negotiable Requirement: You must have direct experience operating the analytics function for a DTC/e-commerce business at or beyond €100M GMV. • The In-House Operator: Growth/Marketing Analyst at a €100M+ brand. • The Lead Agency Analyst: Owned the end-to-end model and recommendation layer for a €100M+ client. • Sub-€100M experience, generalist consulting, or 'dashboard consumption' does not qualify. • Advanced SQL (raw events) and modern warehouses (BigQuery/Snowflake/dbt). • Use Python/R for complex modeling and AI workflows (Claude/Cursor) to 10x your output. • Hands-on with Shopify, Klaviyo, Meta/Google Ads, and attribution layers like Klar, Northbeam, or Triple Whale. • Expert in MMM, MTA, and incrementality testing. • Self-directed, commercially minded, and fluent in English (German is a plus).

🏖️ Benefits

• Dedicated Focus: Enjoy a role with zero context-switching, allowing you to focus entirely on the Shopify platform. • High Autonomy: Join a high-trust environment with no layers of management, collaborating daily with the CPO. • Competitive Package: Receive highly competitive, investor-funded compensation within a fast-growing healthtech environment. • AI-First Culture: Work in an engineering culture that prioritizes output and velocity through AI-augmented workflows. • Career Growth: Benefit from clear advancement paths to Lead Shopify Engineer or Head of Frontend Engineering. • Flexible Location: Work from our Hamburg office or remotely from anywhere within Germany.