Content Marketing Specialist

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🕒 May 22

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Center for Healthy Aging

WebsiteLinkedInAll Job Openings

11 - 50 employees

📚 Education

⚕️ Healthcare Insurance

🧘 Wellness

Education • Healthcare Insurance • Wellness

Center for Healthy Aging is an organization dedicated to promoting lifelong health and well-being among older adults through research, education, and community outreach. It provides resources and programs aimed at enhancing the knowledge of cognitive health, supporting well-being, and fostering partnerships within the community. The center focuses on intergenerational learning and offers various initiatives, including lectures, volunteer opportunities, and access to a curated online health library.

📋 Description

• Develop and execute a comprehensive content strategy that aligns with the company’s goals, target audience and brand identity • Build email automations to deliver impactful content at relevant points of the patient journey • Create and manage editorial calendar to deliver timely content across digital platforms • Create high quality and compelling content across multiple platforms, including websites, blogs, social media and email • Ensure brand consistency and compliance with the company’s style guide and voice across all content deliverables • Interview patients and providers to create content and stories that can be used across multiple channels • Manage and maintain content repositories; Ensure content is organized in an easily accessible way for future use • Support content update to the employee intranet, and keeping team members informed on what’s happening across our markets • Responsible for sending out internal newsletters and company communications (e.g. department specific updates, new executive/physician announcements, all-employee messages) • Serve as the communications resource for HR & Cross-Departmental projects

🎯 Requirements

• 2-4 years’ experience in content development and marketing communication • 1-2 years experience in email marketing and marketing automation • Bachelor’s degree in marketing, communications, journalism or similar majors • Prior advertising agency experience a plus; healthcare industry experience a plus • Experience in Salesforce Marketing Cloud (or similar email automation platform such as Hubspot or Adobe Marketo) • Exceptional writing and editing skills, with a strong attention to detail • Excellent organizational skills, with ability to self-manage workflow and different priorities • Able to consistently meet deadlines in a fast-paced environment • Confident using Canva, or similar design platforms, for social media creation • Track record of collaborating with others on the marketing teams to deliver business outcomes • A client service mentality – you understand that we exist to support and deliver for the practices that are part of UMP • Passion and infectious enthusiasm for marketing as a key growth driver • Great interpersonal, presentation and communication skills – ability to collaborate and work well with others; ability showcase your work and demonstrate how it connects with our business objectives

🏖️ Benefits

• Healthcare Options : PPO, HDHP, and Surest plans with a $100/month tobacco-free discount • Dental & Vision Insurance • 401(k) with Annual Employer Contributions • Additional Coverage : HSA/FSA, short- and long-term disability, life and AD&D, legal assistance, and more • Employee Assistance Program (EAP) : Employer-paid support for life’s challenges • Generous Paid Time Off : Up to 4 weeks of PTO starting out. (Increases with tenure) 7 paid holidays + 2 floating holidays