Lifecycle Marketing

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December 28, 2024

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Heard

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Finance • SaaS • B2B

Heard is an accounting platform specifically designed for therapist entrepreneurs. The company offers a comprehensive suite of financial management tools, including bookkeeping, tax planning, payroll processing, and business formation services. These services are tailored to help therapists manage their financial affairs, save time on financial record-keeping, maximize their tax savings, and enhance their practice's financial health. Additionally, Heard provides valuable resources such as articles, checklists, and guides to further support therapists in running their businesses effectively. The platform emphasizes ease of use and reliability, offering personalized support to its users.

11 - 50 employees

💸 Finance

☁️ SaaS

🤝 B2B

📋 Description

• Heard is seeking an experienced Lifecycle Marketer to join our team. • We're looking for someone who gets excited about the impact a robust, data-driven lifecycle program can have on revenue growth and retention. • You should have a few years of experience orchestrating customer communication strategies across email, SMS, and push notifications. • In this role, you'll oversee communications to prospects and customers, creating data-driven, personalized experiences that drive engagement and retention. • You'll work closely with the Head of Marketing, Content team, and Partnerships team to run mid-funnel campaigns. • You'll own email reporting to guide resource decisions and collaborate with our engagement team on onboarding and retention initiatives.

🎯 Requirements

• 2-4 years of experience developing end-to-end lifecycle campaigns, from strategy to execution and measurement, with a proven track record of driving revenue and improving retention metrics. • Strong expertise in marketing automation platforms, particularly Customer.io or similar tools, with deep understanding of segmentation, campaign architecture, and lead scoring methodologies. • Demonstrated experience in customer segmentation and data-driven campaign optimization, with strong analytical skills and ability to translate insights into action. • Experience with customer analytics tools (e.g., Amplitude, Looker) and ability to use data to inform campaign strategy and measure success. • Outstanding written and verbal communication skills, with proven ability to collaborate effectively across marketing, sales, and product teams.

🏖️ Benefits

• Remote Work Environment: Work remotely from anywhere during the contract period. • Opportunity to Make an Impact: Play a significant role in Heard’s growth during a pivotal time. • Collaborative Culture: Join a hardworking and passionate team dedicated to our mission. • Competitive Compensation: Receive competitive pay for the duration of the contract.