Basis
1 - 10 employees
⚕️ Healthcare Insurance
💸 Finance
💳 Fintech
Healthcare Insurance • Finance • Fintech
Basis is a company that offers a unique financing solution for dental care. By providing a 0% finance or pay-over-time option, Basis enables patients to receive necessary treatments without the burden of upfront payments or affecting their credit scores. The company handles all credit risks, ensuring practitioners are paid without the hassle of chasing fees, thereby reducing accounts receivable. This service is especially beneficial in situations where patients lack the funds for unexpected dental expenses. Basis collaborates with dental practices, bringing more patients in the door, leading to higher revenues and happier patients.
General Manager – Marketing & Communications
Job not on LinkedIn
🕒 April 1
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Basis
1 - 10 employees
⚕️ Healthcare Insurance
💸 Finance
💳 Fintech
Healthcare Insurance • Finance • Fintech
Basis is a company that offers a unique financing solution for dental care. By providing a 0% finance or pay-over-time option, Basis enables patients to receive necessary treatments without the burden of upfront payments or affecting their credit scores. The company handles all credit risks, ensuring practitioners are paid without the hassle of chasing fees, thereby reducing accounts receivable. This service is especially beneficial in situations where patients lack the funds for unexpected dental expenses. Basis collaborates with dental practices, bringing more patients in the door, leading to higher revenues and happier patients.
📋 Description
• You will be responsible for crafting MedPut’s external facing content, product marketing, brand positioning and growth hacking. • You will develop and own content for all stakeholders that interact with MedPut. • Write content for members, prospects, and partners • Own and develop all email marketing campaigns including template design and calls to action • Create flyers and direct mailers • Create product content for the website and application • Write case studies and blog posts • Create content for social media • Optimize content for search engine and lead generation • Develop KPIs and metrics to measure the performance of email, direct mailer, paid and owned marketing • Analyze web traffic • Work with customer success, product and sales to continually refine messaging and positioning • Manage Salesforce CRM and Pardot • Design and implement growth hacking campaigns to engage and attract users
🎯 Requirements
• A minimum of 5 years of marketing and communications experience • Excellent copywriting skills with the ability to tailor messaging for different audiences • Self-starter who is willing to take initiative and own all aspects of marketing – from writing content to developing long term strategy • Comfortable working in a fast-paced start up environment with the ability and willingness to wear multiple hats • Experience in employee benefits or health care is a plus • Growth Hacking experience is a plus
🏖️ Benefits
• Gold-plated health insurance • Commuter, dental insurance, and other benefits • The freedom to be creative and make an impact • An all-star team
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