Content Marketing Specialist, B2B

November 6

Apply Now

Receive Emails with Similar Jobs

Hello Heart

WebsiteLinkedInAll Job Openings

Wellness • Healthcare Insurance

Hello Heart is a healthcare technology company offering a mobile app to help individuals track and improve their heart health. The app provides real-time tips, allows users to track their blood pressure, and offers personalized insights to help users manage their heart health more effectively. Hello Heart also partners with businesses, health plans, and labor unions to provide these tools to their employees and members, demonstrating a significant impact on heart health outcomes through personalized and data-driven approaches. Privacy and security of health data are prioritized, ensuring members' health information is protected.

51 - 200 employees

Founded 2013

🧘 Wellness

⚕️ Healthcare Insurance

📋 Description

• Develop and manage high-performing B2B content including blogs, case studies, landing pages, reports, and email campaigns. • Create segmented content for key audiences such as Medicare Advantage plans, public and private sector employers, and labor unions. • Partner with Sales and BDR teams to craft lead-converting email campaigns across awareness, consideration, and conversion stages. • Collaborate with Events Marketing to promote meetings, webinars, and conferences through targeted campaigns that drive ROI. • Write and optimize digital ad copy for LinkedIn, display, and other paid channels; collaborate with Design on creative execution. • Ensure all content aligns with Hello Heart’s brand voice, tone, and messaging across all channels. • Use data and performance metrics to measure impact and inform future content strategy.

🎯 Requirements

• 4+ years of content marketing experience, with proven success in B2B healthcare or digital health marketing. • Demonstrated experience writing high-performing, lead-generating email and digital campaigns. • Strong storytelling and editing skills; able to simplify complex topics for busy decision-makers. • Experience using marketing automation platforms such as HubSpot, Marketo, or Pardot. • Analytical mindset with a focus on optimizing performance and conversion metrics. • Excellent collaboration and project management skills. • Self-starter with curiosity, empathy, and a drive to grow in a fast-paced environment.

🏖️ Benefits

• Positive, diverse, and supportive culture • Opportunities for collaboration, creativity, and growth