Content & Community Builder, AI-First

Job not on LinkedIn

September 29

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Herbal Goodness

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Herbal Goodness is a premium superfood and super herb plant-based apothecary. Use food to support your health and well-being. Our product lines include supplements, extracts, teas, smoothies, and keto powders and blends. Our unique, nutrient-dense ingredients include Papaya Leaf, Papaya Seed, Graviola Soursop Leaf, Guava Leaf, Moringa, Guayusa, Gymnema, Matcha, Black Seed Oil, MCT Oil Powder, B12 Vitamins, Cat's Claw, and more.

11 - 50 employees

📋 Description

• Develop and lead Herbal Goodness’ content strategy across blogs, social media, video, and email • Leverage AI tools to scale authentic, compliant content creation • Own SEO strategy (on-page + technical): keyword research, structured data, crawl optimization, internal linking • Manage and grow online communities, including social media groups, wellness forums, and brand ambassador programs • Foster user-generated content (UGC), testimonials, and customer advocacy initiatives • Build partnerships with influencers and thought leaders in herbal wellness • Ensure all content adheres to FDA/FTC compliance standards • Report to CMO/Marketing Lead and contribute to organic traffic and revenue growth targets

🎯 Requirements

• 2–5 years of experience in content marketing and/or community management (health, wellness, or CPG preferred) • Proven expertise in SEO and technical SEO (schema markup, crawlability, Core Web Vitals) • Strong storytelling and writing skills, with the ability to communicate within compliance guidelines • Experience with AI content tools (e.g., ChatGPT, Gemini, Jasper, MidJourney, Synthesia) • Hands-on experience cultivating and managing online communities and brand advocacy programs • Knowledge of FDA/FTC compliance standards for health-related communication