Graphics, Video, Social Media Specialist

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November 20

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Herbal Goodness

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Herbal Goodness is a premium superfood and super herb plant-based apothecary. Use food to support your health and well-being. Our product lines include supplements, extracts, teas, smoothies, and keto powders and blends. Our unique, nutrient-dense ingredients include Papaya Leaf, Papaya Seed, Graviola Soursop Leaf, Guava Leaf, Moringa, Guayusa, Gymnema, Matcha, Black Seed Oil, MCT Oil Powder, B12 Vitamins, Cat's Claw, and more.

11 - 50 employees

📋 Description

• Create visually compelling graphics for social media, email campaigns, website banners, paid ads, and promotional materials. • Develop brand-consistent designs following Herbal Goodness’ creative guidelines. • Produce ecommerce graphics optimized for Shopify, including product pages, category graphics, promotional blocks, and landing page assets. • Design packaging, labels, brochures, and other digital/print materials. • Create and optimize product mockups for new product launches. • Maintain and enforce brand guidelines across all internal and external materials. • Organize creative libraries, templates, and brand assets. • Produce high-quality video content including product demos, educational videos, testimonials, lifestyle content, and ads. • Edit raw footage with motion graphics, subtitles, music, and branding elements. • Create short-form videos optimized for TikTok, Instagram Reels, YouTube Shorts, and paid ads. • Manage video production workflows from concept to final output. • Develop daily social media content aligned with marketing priorities. • Design social-first assets such as memes, reels covers, carousels, and infographics. • Ensure all creative assets meet platform-specific specs and optimization best practices. • Support UX/UI design for website updates, ensuring clean and conversion-focused layouts. • Create UI/UX prototypes for Shopify pages and landing pages. • Assist with digital ad creative testing and asset variations. • Collaborate with marketing, ecommerce, product development, and email teams to meet creative needs. • Participate in marketing meetings to brainstorm campaigns, themes, and messaging. • Conduct competitive creative research to inspire design and innovation. • Contribute to branding, rebranding, and seasonal creative refreshes. • Support community engagement content and customer storytelling initiatives. • Use AI design tools to improve speed, creativity, and automation in the design workflow.

🎯 Requirements

• Bachelor’s degree in Graphic Design, Multimedia Arts, Marketing, or related field • 2–5 years of professional experience in graphic design, video editing, or multimedia content creation • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects), Canva, Figma, or equivalent tools • Strong skills in motion graphics, transitions, and video content optimization • Experience designing for Shopify or ecommerce brands (strong advantage) • Experience with UX/UI design principles (bonus) • Ability to meet multiple deadlines in a fast-paced environment • Strong understanding of social media trends, platform formats, and optimization requirements

🏖️ Benefits

• 10% of profits donated to education for girls in Africa • Mission-driven, minority-owned business