Marketing Copywriter

🕒 March 20

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High Scale

WebsiteLinkedInAll Job Openings

201 - 500 employees

🤖 Artificial Intelligence

📱 Media

🤝 B2B

Artificial Intelligence • Media • B2B

<High Scale> High Scale is a performance marketing agency that produces high-volume, social-native video creative using cutting-edge AI and data-driven testing to crush ROAS and lower CAC for consumer brands. They front production costs and operate a no-cost-per-content model — clients pay only when they use the ads — enabling rapid creative iteration, large-scale video production, and optimized ad openers across categories like personal care, eyewear, food, footwear, and home services.

📋 Description

• Write High-Converting Video Scripts: Craft direct-response scripts for UGC creators, actors, and voice-over artists. • Structure scripts around proven performance frameworks (e.g., Hook → Problem → Agitation → Solution → Social Proof → CTA). • Write specific visual notes alongside dialogue to guide editors and producers on the creative vision. • Develop Creative Concepts & Angles: Research client products, competitors, and customer reviews to find unique "angles". • Brainstorm varied hook concepts to test what grabs attention best. • Write Ad Copy & Headlines: Produce punchy primary text, headlines, and descriptions for Meta (Facebook/Instagram), TikTok, and YouTube ads. • Ensure the tone of voice matches the specific brand persona. • Iterate Based on Data: Review performance data with the Strategy team.

🎯 Requirements

• 2–4 years of experience in copywriting, specifically for DTC brands, e-commerce, or performance marketing agencies. • You understand the difference between "brand writing" (building feelings) and "direct response writing" (driving sales). • You know how to grab attention instantly. You understand that if you don't win the first 3 seconds, the rest of the script doesn't matter. • You can say more with fewer words. • You understand human desires and objections. • You know how to weave social proof and urgency into a script naturally. • You can switch seamlessly between writing for a Gen Z skincare brand (slang, casual, fast) and a luxury home goods brand (elevated, descriptive, smooth). • Perfect grammar and command of American English idioms/slang is required.

🏖️ Benefits

• Growth Opportunities: Influence the creative strategy of major global brands and grow into a Creative Strategist or Lead Copywriter role. • Relentless Innovation Culture: Move fast, test constantly, and collaborate with some of the most creative minds in social media and video production.