Field Marketing Manager

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2 days ago

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HighlightTA

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HR Tech • Recruitment • SaaS

HighlightTA is your on-demand talent team that simplifies hiring by embedding talent partners directly into your organization. They offer solutions for project management, recruitment functions, and operational projects, tailoring their approach to fit the unique needs of each business. With a data-driven strategy, HighlightTA ensures quick access to top-tier talent while allowing flexibility in scaling team engagement.

2 - 10 employees

Founded 2024

👥 HR Tech

🎯 Recruiter

☁️ SaaS

📋 Description

• Execute a field marketing strategy aligned with marketing objectives and sales/partner goals. • Plan, manage, and host events, including high-impact in-person events and high-ROI virtual programs. • Concept and deliver scalable enablement programs that empower sales and partner teams to effectively articulate the Neon One value proposition to the field. • Ensure seamless pre-, during, and post-event processes and experiences. • Collaborate with sales and partner teams to identify target accounts, tailor messaging, and design account-specific campaigns. • Collaborate with partner marketing teams to support joint initiatives with key technology alliances and channel partners. • Design and implement ABM strategies to support high-value partner acquisition and adoption, creating personalized programs to drive engagement and conversions. • Partner with content and digital teams to develop assets such as landing pages, emails, and personalized outreach materials for field and ABM programs. • Monitor the performance of field and ABM campaigns, analyzing metrics such as pipeline contribution, ROI, and engagement rates. • Manage the field and partner marketing budget, ensuring all programs deliver measurable results.

🎯 Requirements

• 5+ years of Field Marketing, Partner Marketing, or similar experience. • Proven ability to design, manage, and execute comprehensive event strategies (both in-person logistics and high-ROI virtual programs like webinars). • Experience owning and executing partner marketing initiatives (co-marketing, co-selling enablement). • Strong analytical mindset with experience tying field marketing activities to measurable business outcomes (MQLs, Win Rates, ROI). • Exceptional cross-functional communication skills, capable of translating strategic messaging into clear, compelling sales and partner collateral. • Partner program design and management experience.

🏖️ Benefits

• Offers Bonus