Freelance Paid Media Strategist – Google, Meta

🔥 2 minutes ago

🌐 Australia, New Zealand – Remote

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⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 13%

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Hire Digital

51 - 200 employees

📣 Marketing

🎯 Recruiter

☁️ SaaS

Marketing • Recruitment • SaaS

Hire Digital is a company that provides businesses with on-demand access to a meticulously screened network of digital talents. Specializing in digital marketing, software development, and design, Hire Digital enables organizations to build highly skilled teams that can improve ROI and drive digital transformation. Businesses can leverage their curated talents, including digital marketers, developers, designers, writers, and project managers, to enhance digital capabilities and execute key projects effectively. Hire Digital's talent solutions are tailored to support digital transformation efforts and help companies manage seasonal resources, pilot projects, and address various digital marketing needs.

📋 Description

• Manage and optimise paid campaigns across Google Ads and Meta Ads • Develop paid acquisition strategies aligned with client objectives • Analyse campaign performance and identify opportunities to improve results • Manage campaign structure, targeting, budgets, bidding, creative testing, and ongoing optimisation • Review AI-generated account analysis and recommendations and determine appropriate actions • Use tools such as Claude, Codex, ChatGPT, or other AI platforms to support marketing analysis and workflows • Translate campaign data into clear, actionable recommendations for clients • Communicate directly with clients regarding strategy, performance, and optimisation opportunities • Balance performance objectives with broader brand, creative, and customer journey considerations • Collaborate with specialists across analytics, tracking, dashboards, Google Merchant Centre, and server-side tracking

🎯 Requirements

• At least 4+ years of experience in paid media, performance marketing, or digital acquisition • Strong hands-on experience managing both Google Ads and Meta Ads • Experience managing meaningful advertising budgets, ideally around AUD 20K+ per month • Strong understanding of campaign optimisation, testing, targeting, bidding, budgeting, and performance analysis • Demonstrated experience working directly with clients and providing strategic recommendations • Strong understanding of both performance and brand marketing • Comfortable analysing campaign data and independently determining the appropriate next steps • Experience using AI tools within marketing workflows • Exposure to Claude, Claude Code, Codex, ChatGPT, AI agents, prompt engineering, or marketing automation is highly valued • Experience with GA4, Google Merchant Centre, conversion tracking, dashboards, or server-side tracking is advantageous

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