SFMC to Braze Migration Specialist

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Hire Digital

51 - 200 employees

📣 Marketing

🎯 Recruiter

☁ SaaS

Marketing ‱ Recruitment ‱ SaaS

Hire Digital is a company that provides businesses with on-demand access to a meticulously screened network of digital talents. Specializing in digital marketing, software development, and design, Hire Digital enables organizations to build highly skilled teams that can improve ROI and drive digital transformation. Businesses can leverage their curated talents, including digital marketers, developers, designers, writers, and project managers, to enhance digital capabilities and execute key projects effectively. Hire Digital's talent solutions are tailored to support digital transformation efforts and help companies manage seasonal resources, pilot projects, and address various digital marketing needs.

📋 Description

‱ Review and validate the proposed Salesforce Marketing Cloud-to-Braze migration strategy, scope, effort estimates, and delivery plan. ‱ Develop a clear migration roadmap covering data, audience lists, campaign logic, workflows, configurations, integrations, and testing. ‱ Guide the client’s technical team through the end-to-end migration process and provide expert direction throughout implementation. ‱ Map existing Salesforce Marketing Cloud journeys, automations, segmentation logic, and messaging programs into Braze. ‱ Identify technical dependencies, migration risks, data issues, and gaps before they affect project delivery. ‱ Review migrated data, configurations, campaigns, and workflows to ensure accuracy, completeness, and readiness for launch.

🎯 Requirements

‱ Demonstrated experience implementing and managing Braze for customer engagement or lifecycle marketing programs. ‱ Proven experience completing a migration from Salesforce Marketing Cloud to Braze. ‱ Strong understanding of Salesforce Marketing Cloud journeys, automations, segmentation, data structures, and campaign logic. ‱ Strong knowledge of Braze architecture, data models, audience management, campaign orchestration, and integrations. ‱ Ability to independently lead a migration and guide technical and client stakeholders through the process. ‱ Braze certifications are strongly preferred and will be an important selection consideration. ‱ Central time business hours.

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