Email and Lifecycle Marketing Specialist

🕒 September 18

🇨🇴 Colombia – Remote

💵 $1.8k - $2k / month

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 2%

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HireHawk

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11 - 50 employees

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

HireHawk is a recruitment service that specializes in building fully vetted global teams for companies, significantly reducing hiring costs by up to 80%. They provide a comprehensive solution encompassing planning, sourcing, vetting, hiring, payroll management, and compliance, all designed to streamline the hiring process. HireHawk also focuses on optimizing the candidate experience with extensive screening, rapid sourcing, and competitive compensation packages, ensuring that every hire meets the specific needs of their clients.

📋 Description

• Own and continuously improve Klaviyo flow architecture across acquisition, onboarding, engagement, retention, winback, and other lifecycle stages • Build, test, schedule, and launch email campaigns independently while maintaining an accurate campaign calendar • Develop customer segments for relevant messaging, personalization, and lifecycle performance • Build and execute SMS campaigns and automations within an integrated email and retention strategy • Own retention initiatives including churn-save programs, winback campaigns, upgrade offers, subscription messaging, and lifecycle experiments • Manage and troubleshoot the Klaviyo and Recharge integration to ensure accurate subscription and customer data flows • Monitor email deliverability, list health, sender performance, and engagement signals • Analyze lifecycle performance and turn campaign, flow, and customer data into reporting and recommendations • Design and run tests across messaging, offers, segmentation, timing, and lifecycle journeys • Troubleshoot execution issues independently using platform documentation, support resources, and AI tools

🎯 Requirements

• 3–6+ years of experience in lifecycle, retention, CRM, or email marketing • Deep, hands-on Klaviyo experience, including personally building campaigns, automations, flows, segments, and reporting • DTC or e-commerce lifecycle marketing experience • Experience designing and maintaining lifecycle flow architecture • Hands-on experience with customer segmentation, SMS marketing, email deliverability, and list health • Experience executing retention programs such as churn-save initiatives, winbacks, subscription offers, upgrades, or similar lifecycle campaigns • Ability to work independently, troubleshoot problems, follow detailed instructions accurately, and take ownership through completion • Hands-on knowledge of the Klaviyo + Recharge integration and subscription data flows • Strong experience with subscription-based e-commerce businesses • Experience creating email assets in Canva, Photoshop, or AI-powered creative tools • Experience developing lifecycle strategy and explaining campaign, segmentation, testing, and automation decisions • Familiarity with AI tools for creative production, analysis, research, and troubleshooting

🏖️ Benefits

• Remote work • Full-time, long-term contractor arrangement

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