Remote Raven
11 - 50 employees
💼 Consulting
📦 Logistics
📣 Marketing
Consulting • Logistics • Marketing
Remote Raven is a company that connects businesses with highly qualified virtual assistants to fill various roles across multiple industries. They focus on providing professional, college-educated, and well-trained remote workers from the Philippines who can handle diverse tasks, including customer service, bookkeeping, digital marketing, HR, healthcare, and web development among others. Remote Raven ensures that these remote workers are fluent in English and hold relevant degrees or certifications. They offer a simple and affordable recruiting process without start-up fees, aiming to help companies streamline their staffing needs with reliable remote personnel.
Senior Digital Marketer – Strategy, Implementation
🔥 0 minutes ago
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Remote Raven
11 - 50 employees
💼 Consulting
📦 Logistics
📣 Marketing
Consulting • Logistics • Marketing
Remote Raven is a company that connects businesses with highly qualified virtual assistants to fill various roles across multiple industries. They focus on providing professional, college-educated, and well-trained remote workers from the Philippines who can handle diverse tasks, including customer service, bookkeeping, digital marketing, HR, healthcare, and web development among others. Remote Raven ensures that these remote workers are fluent in English and hold relevant degrees or certifications. They offer a simple and affordable recruiting process without start-up fees, aiming to help companies streamline their staffing needs with reliable remote personnel.
📋 Description
• Own the full Google Ads strategy and execution across search, display, Local Service Ads, and Performance Max for high-intent mortgage leads • Own the full Meta Ads strategy and execution across Facebook and Instagram, including prospecting, retargeting, and creative testing • Build, launch, and continuously optimize campaigns from the ground up • Write ad copy and provide creative direction tailored to mortgage borrowers • Manage campaign budgets across channels to maximize cost per qualified lead • Drive consistent, high-quality inbound mortgage leads for the loan officer pipeline • Define, track, and optimize lead quality metrics tied to consultations and funded loans • Build and optimize landing pages and conversion funnels • Coordinate with sales and loan officer teams to incorporate lead-quality feedback into targeting and creative strategy • Develop integrated digital marketing strategies across paid search, paid social, and supporting channels • Identify new channels, audiences, and tactics to reduce traffic-source dependence • Monitor mortgage marketing trends, competitors, regulatory advertising requirements, and platform algorithm changes • Provide data-driven recommendations to leadership on budget, channel mix, and growth • Set up and maintain conversion tracking with GA4, Google Tag Manager, Meta Pixel, Conversions API, and CRM integration • Deliver performance reports covering spend, impressions, clicks, leads, CPL, and lead-to-close rates • Analyze performance, identify opportunities, and act on findings • Keep leadership informed about campaign performance • Develop mortgage-focused ad creative, copy, and landing-page content • Run structured A/B and multivariate tests • Ensure messaging complies with platform policies, RESPA, TILA, and mortgage advertising regulations • Report directly to the Founder/CEO as the accountable owner of Google and Meta performance
🎯 Requirements
• 5 or more years of hands-on paid media experience focused on Google Ads and Meta Ads • Demonstrated success generating mortgage, financial services, or high-ticket consumer leads at scale • Expert Google Ads proficiency across Search, Local Service Ads, Performance Max, and smart bidding • Expert Meta Ads proficiency in campaign structure, audience building, retargeting, creative testing, and iOS 14+ tracking workarounds • Strong data-driven analytical skills • Experience setting up conversion tracking with GTM, GA4, Meta Pixel/CAPI, and CRM attribution • Ability to manage significant monthly ad budgets with accountability for CPL and ROI • Ability to work independently in a remote role with direct leadership accountability • Professional written English suitable for CEO-facing reporting • Familiarity with mortgage borrower psychology, rate sensitivity, seasonal demand, and objections preferred • Familiarity with RESPA, TILA, NMLS disclosure requirements, and Fair Lending considerations preferred • Experience with Unbounce, Leadpages, or ClickFunnels preferred • CRM familiarity with HubSpot, Salesforce, Velocify, or Total Expert preferred • Experience running geo-targeted/local campaigns for multi-market lending or financial services companies preferred • Google Ads and Meta Blueprint certifications preferred • Knowledge of Looker Studio, Excel, or Google Sheets for reporting
🏖️ Benefits
• 100% remote work
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