Data Analyst

6 hours ago

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Holafly

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SaaS • Marketing • Technology • Telecommunications

Holafly is a company that specializes in providing digital solutions for building and managing online brand connections. Their platform offers a range of tools including a URL shortener, QR code generator, and landing page builder, designed to help businesses enhance their digital engagement and track performance metrics. With a focus on customization, analytics, and seamless integration, Holafly aims to optimize the way businesses connect with their audience across multiple industries such as retail, technology, and healthcare. Their services cater to various business scales, from small businesses to large enterprises, ensuring that customers can efficiently manage and track their digital interactions.

201 - 500 employees

☁️ SaaS

📡 Telecommunications

💰 Seed Round on 2019-06

📋 Description

• Collect, clean, analyze, and interpret large datasets related to customer behavior, lifecycle, CRM performance, and recurrence patterns. • Build clear, concise, and impactful visualizations, reports, and dashboards (preferably in Looker Studio) that help business teams monitor retention, recurrence, cohorts, and key lifecycle metrics. • Train and upskill different business units on BI tools, improving their ability to self-serve insights and understand data effectively. • Provide expert guidance to CRM, Recurrence, and Loyalty business stakeholders on how to leverage data to answer key questions, evaluate opportunities, and support decision-making. • Lead deep-dive analyses on acquisition cohorts, behavioral segments, repeat purchase drivers, churn signals, and leakage points. • Analyze the end-to-end performance of CRM campaigns and Loyalty actions, measuring uplift, segmentation impact, LTV contribution, and overall business outcomes. • Work closely with data engineers to ensure data accuracy, consistency, and accessibility across platforms, including the integration of CRM data sources like Klaviyo. • Identify opportunities to improve data processes, reporting frameworks, and analytical methodologies to increase efficiency and insight quality. • Stay up-to-date with industry best practices in BI, data visualization, customer lifecycle analytics, and data-driven decision-making.

🎯 Requirements

• Bachelor’s degree in a quantitative field (Statistics, Mathematics, Computer Science, Economics, Business Analytics) or a business-related discipline with strong analytical training. • Proven experience as a Data Analyst or in a similar analytical role, preferably in digital, e-commerce, CRM, lifecycle, or retention-focused environments. • Expert-level SQL skills (must-have), with the ability to extract, transform, and analyze large datasets across multiple sources. • Extensive experience with BI and data visualization tools (preferably Looker Studio; also Power BI, Tableau, Looker, Mode, or similar). • Demonstrated ability to create dashboards and visualizations that clearly communicate insights, performance trends, and customer lifecycle behavior. • Strong analytical, problem-solving, and critical thinking abilities, with the ability to translate findings into actionable business insights. • Experience working with or analyzing CRM data, and understanding how campaigns influence segments, cohorts, LTV, retention, and recurrence. • Excellent communication and storytelling skills, capable of explaining data insights and technical concepts to non-technical audiences. • Ability to work independently and collaboratively in a fast-paced, high-growth environment, managing multiple priorities. • High attention to detail and a strong commitment to data quality, accuracy, and integrity. • Comfortable working cross-functionally with teams such as Product, CRM, Marketing, Strategy, and Customer Support. • Fluent in English (Spanish is a plus).

🏖️ Benefits

• Remote work • Great company culture and international environment • Education Bonus • Paid time off to relax and recharge • Highly-skilled teammates and lots of opportunities for growth, learning and development!