Digital Marketing Executive

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April 29

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Home Tech Geeks

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Home Tech Geeks strives to provide automated solutions to mundane things in life, so everyday people can focus on what matters most.

11 - 50 employees

📋 Description

• You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. • Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget. • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns. • Design, build and maintain our social media presence. • Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). • Identify trends and insights, and optimize spend and performance based on the insights. • Brainstorm new and creative growth strategies. • Plan, execute, and measure experiments and conversion tests. • Collaborate with internal teams to create landing pages and optimize the user experience. • Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints. • Instrument conversion points and optimizes user funnels. • Collaborate with agencies and other vendor partners. • Evaluate emerging technologies.

🎯 Requirements

• Bachelor’s degree in marketing or a related field • Proven 3+ year’s working experience in digital marketing • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate • Experience in optimizing landing pages and user funnels • Experience with A/B and multivariate experiments • Solid knowledge of website analytics tools (e.g., Google Analytics, Google Tag Manager, Google My Business, Google Search Console) • Experience in setting up and optimizing Google Adwords/Facebook/Linkedin campaigns • Working knowledge of HTML, CSS, and JavaScript development and constraints • Strong analytical skills and data-driven thinking • Up-to-date with the latest trends and best practices in online marketing and measurement