Social Media Manager

Job not on LinkedIn

๐Ÿ”ฅ 1 minute ago

๐Ÿˆ Alabama, Alaska, +44 more states โ€“ Remote

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โฑ Part Time

๐ŸŸก Mid-level

๐ŸŸ  Senior

๐Ÿ’• Social Media Manager

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Logo of HomeWell Care Services

HomeWell Care Services

51 - 200 employees

Founded 2002

โ˜๏ธ SaaS

๐Ÿ‘ฅ B2C

Healthcare โ€ข SaaS โ€ข B2C

HomeWell Care Services is a franchised provider of in-home care offering personalized, non-medical and specialty care to older adults, adults under 65, veterans, and clients needing hospice, palliative, or transitional support. They provide companion care, personal care, specialty care, signature programs (e. g. , GoHomeWell, SureStep, LEAP), care management with dedicated Care Managers, respite, transportation, fall prevention, low vision support, Alzheimerโ€™s and dementia services, virtual care support, and 24-hour or hourly care options. HomeWell emphasizes aging-in-place, caregiver support, local partnerships, community education, and offers franchise opportunities. Services are tailored by location and comply with state licensing.

๐Ÿ“‹ Description

โ€ข Develop and execute social media strategies across Facebook, Instagram, LinkedIn, Google Business Profile, and other platforms โ€ข Create engaging content, graphics, reels, and videos โ€ข Grow followers, engagement, and local brand awareness โ€ข Manage posting calendars and scheduling tools โ€ข Monitor comments, messages, and online reviews โ€ข Track and report key performance metrics โ€ข Coordinate social media campaigns with paid advertising efforts โ€ข Generate leads for caregivers and prospective clients โ€ข Collaborate with ownership on local marketing initiatives

๐ŸŽฏ Requirements

โ€ข 3+ years of social media management experience โ€ข Proven experience growing a franchise, multi-location business, healthcare organization, or local service business โ€ข Portfolio demonstrating measurable growth and results โ€ข Experience with Meta Business Suite, Instagram, LinkedIn, Canva, and content creation tools โ€ข Strong writing and communication skills โ€ข Home care, healthcare, senior care, assisted living, hospice, or franchise marketing experience preferred โ€ข Experience running and optimizing Facebook and Instagram advertising campaigns โ€ข Understanding of local SEO, Google Business Profile optimization, and online reputation management is a plus.

๐Ÿ–๏ธ Benefits

โ€ข Bonus based on performance โ€ข Competitive salary

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