Junior CRM Manager

🔥 16 hours ago

🇩🇪 Germany – Remote

⏱ Part Time

🟢 Junior

🏆 Customer Success

🚫👨‍🎓 No degree required

👻 Ghost score 10%

infoinfo

🗣️🇩🇪 German Required

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Logo of Horze International GmbH

Horze International GmbH

51 - 200 employees

Founded 2018

🛍️ eCommerce

🛒 Retail

👥 B2C

eCommerce • Retail • B2C

Horze International GmbH is an online retailer and brand specializing in equestrian products and riding apparel. The company operates a multilingual e-commerce site offering a broad range of items for riders and horses — including riding breeches, boots, helmets, turnout and stable blankets, tack, grooming and hoof care, feed and supplements, arena and stable equipment, and related accessories — plus a selection of dog gear. Horze sells multiple brands, runs promotions and loyalty programs, supports various payment methods, offers shipping and returns, and promotes mobile app use and seasonal campaigns.

📋 Description

• Independently plan, create, and send email campaigns and newsletters • Build, maintain, and further develop customer segments and target audiences in the CRM system • Design and implement marketing automations and trigger campaigns • Further develop and optimize existing loyalty programs with a focus on the needs of the equestrian community • Regularly report on, analyze, and interpret CRM metrics, and derive specific recommendations for action • Support loyalty programs

🎯 Requirements

• Initial practical experience in newsletter marketing, such as sending campaigns, copywriting, or segmentation • Basic experience with CRM software, such as Klaviyo, Loyalty Lion, or Shopify, is an advantage • Knowledge of or interest in equestrian sports is an advantage • Interest in data-driven marketing and an understanding of KPIs such as open rate, click-through rate, and conversion rate • Good knowledge of Excel or Google Sheets, including pivot tables and VLOOKUP • Analytical thinking and a structured, self-directed approach to work • Team player with strong communication skills when working with internal stakeholders • Very good German and good English skills, both written and spoken

🏖️ Benefits

• Performance-based compensation • Numerous opportunities for professional and personal development • Attractive employee discounts • Corporate Benefits • Company-supported bicycle leasing program • Occupational pension scheme • Professional training opportunities • Flexible working hours • Free parking • Weekly deliveries of fresh fruit and sweets • Free hot and cold beverages at the Fulda location

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