Senior Director, Brand and Content

🔥 0 minutes ago

🏈 Alabama, California, +10 more states – Remote

🏈 Alabama – Remote 🏄 California – Remote 🐊 Florida – Remote 🌽 Illinois – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🍂 Massachusetts – Remote ❄️ Minnesota – Remote 🌴 South Carolina – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⚔️ Virginia – Remote

⏰ Full Time

🟠 Senior

✍️ Content Marketing Manager

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Hostaway

WebsiteLinkedInAll Job Openings

51 - 200 employees

☁️ SaaS

🏠 Real Estate

SaaS • Travel • Real Estate

Hostaway is a comprehensive vacation rental management software that assists property managers in streamlining and automating every aspect of their business. Founded in 2015, the company offers a range of features to enhance property management efficiency, including channel management, automated messaging, dynamic pricing, and financial tracking. Hostaway integrates with major online travel agencies like Airbnb, Vrbo, and Booking. com, and provides a centralized dashboard for managing bookings, guest communications, and operations. Known for its robust API, Hostaway enables custom integrations and is trusted by thousands of property managers globally. It boasts award-winning 24/7 customer support and a suite of tools designed to scale with businesses from a few to thousands of listings. Hostaway is ideal for vacation rental managers looking to expand their reach, increase bookings, and optimize their property management processes.

📋 Description

• Hostaway is looking for a Senior Director of Brand and Content to build and lead the brand, content, and creative engine for our next stage of growth as a leading B2B SaaS platform for professional short-term rental operators. • You’ll build the function largely from the ground up, including the team, operating model, workflows, AI-enabled production systems, and quality standards. • This role will partner closely with Product Marketing, Demand Generation, Sales, Marketing Operations, and Product to ensure Hostaway’s brand, content, and creative output is aligned with SaaS GTM priorities, buyer journeys, product launches, demand generation, and measurable business outcomes. • Build and lead a team that will own the modern content engine that produces high-quality, high-velocity editorial, thought leadership, and demand-supporting content. • Build the in-house Creative team from scratch including designers, copywriters, motion/video, and production talent. • Partner closely with Product Marketing, Demand Generation, Sales, Marketing Operations and Product to align brand, content, and creative to support GTM priorities and drive revenue growth. • Hire, mentor, and develop the brand, content, and creative team, making smart early bets on senior leaders, hands-on makers, and hybrid AI-native talent. • Define KPIs across brand health, content performance, creative effectiveness, AI productivity gains, LLM/AI discoverability, and revenue contribution.

🎯 Requirements

• 12+ years of progressive experience across content, brand, and/or creative leadership, with significant experience in B2B SaaS marketing. • 5+ years of experience building and leading teams, including hiring senior talent and developing high-performing creative or editorial professionals. • Experience marketing to SMB or mid-market SaaS buyers, ideally in a high-velocity, transactional sales and marketing environment. • Proven ability to build a SaaS marketing function or sub-function from the ground up, including strategy, team structure, workflows, tools, and execution standards. • Strong understanding of SaaS GTM motions, buyer journeys, product marketing, demand generation, lifecycle content, and sales enablement. • Strong editorial instincts, storytelling ability, and creative judgment, with a clear sense of what makes B2B SaaS content and creative effective. • Hands-on fluency with AI tools for content, brand, and creative work, including a practical point of view on where AI improves quality, speed, and scale. • Strong cross-functional leadership skills, executive presence, and a track record of connecting brand, content, and creative work to measurable SaaS business outcomes such as pipeline, revenue, retention, and category authority.

🏖️ Benefits

• Competitive Compensation: We offer competitive pay based on market rates in the country of the applicant. • 100% Remote: Enjoy the freedom to work from anywhere within your country of residence—be it a co-working space, your home office, or even your dining room table. • Equity: Every role in our company comes with valuable stock options in a fast-growing and profitable company. • Values-Driven Leadership: Our Core Values are not just words we’ve written to make us feel good. We leverage them daily when making strategic and tactical decisions. • Professional Growth: Our rapid growth offers unparalleled learning and development opportunities, along with a multitude of career advancement opportunities. • Annual Paid Leave: The specific amounts vary by country and are aligned with country and/or contract-specific norms. • Geographic Specific Benefits: As an international employer, we offer different country-specific benefits such as Health Insurance and Pensions in countries where these perks are customary. • Dynamic Team Culture: As a global company with team members in over 40 countries, our diverse and international culture fuels our innovation and creativity, providing a key pillar to our success.