Digital Marketing Manager

Job not on LinkedIn

🕒 January 7

🏄 California, Florida – Remote

🏄 California – Remote 🐊 Florida – Remote

💵 $75k - $85k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

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Hot Dog on a Stick

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1941

👥 B2C

🛍️ eCommerce

B2C • eCommerce • Food Truck

Hot Dog on a Stick is a franchise restaurant chain known for its unique menu featuring hot dogs, fries, and flavored lemonade served in a fun, vintage atmosphere. The company also engages in fundraising activities and offers catering services, making it a community-oriented establishment focused on delivering a quality dining and event experience. With a commitment to safety, Hot Dog on a Stick allows customers to order online for delivery and carryout.

📋 Description

• Support digital initiatives, including new feature launches, vendor platform transitions, and brand-specific growth initiatives • Collaborate with brand marketing teams to improve online ordering sales through menu optimization, upsell strategies, and digital experience enhancements • Manage campaign and channel performance reporting — including dashboards, weekly summaries, and post-campaign recaps — to support decision-making across brands • Analyze digital channel performance across email, SMS, loyalty, and online ordering; identify trends, opportunities, and gaps to improve revenue and guest engagement • Assist with store listings management by coordinating updates, audits, and accuracy checks across digital platforms • Provide franchisees with digital marketing guidance, including platform troubleshooting, education on best practices, and onboarding coordination • Monitor digital KPIs by brand (e.g., AOV, conversion rate, offer redemption, frequency), flag performance concerns, and prepare insights for internal stakeholders • Stay up to date with evolving trends in restaurant digital marketing, loyalty, email/SMS engagement, and performance analytics.

🎯 Requirements

• Minimum 3–5 years of digital marketing, CRM, or analytics experience in a restaurant, retail, or multi-brand environment • Bachelor’s degree in marketing, business, communications, or a related field preferred • Strong analytical mindset with experience working in dashboards, campaign recaps, or marketing analytics tools (e.g., GA4, Punchh, Olo, Attentive) • Familiarity with digital platforms like Olo, CRM/loyalty tools, and performance KPIs • Excellent project coordination, communication, and time management skills • Proactive problem-solver who can juggle priorities, meet deadlines, and support a fast-paced marketing environment • Experience supporting franchisees is a plus.

🏖️ Benefits

• 100% employer-paid medical, dental, and vision insurance plans for employees and dependents (additional plans available at low cost) • 401k • Vacation • Personal Time Off • Birthday Pay • Sick Pay • FSA