Paid Media Specialist

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HR Ways - Hiring Tech Talent

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2017

👥 HR Tech

🎯 Recruiter

☁️ SaaS

HR Tech • Recruitment • SaaS

HR Ways is a trusted technical recruitment agency specializing in hiring tech talent across various regions, including Dubai, Saudi Arabia, and India. The company focuses on providing a comprehensive range of HR outsourcing services, including recruitment, payroll, background checks, and staff augmentation. With a deep understanding of the tech industry, HR Ways partners with over 300 tech companies globally to help them build top-tier technology teams, ensuring the right fit for each organization. Their expertise and commitment to quality have made them a preferred choice for employers looking to streamline their hiring processes and boost productivity.

📋 Description

• Develop, execute, and optimize paid media campaigns across Google Ads channels. • Conduct comprehensive keyword research to identify high-impact opportunities for paid search campaigns. • Manage marketing campaign budgets effectively, ensuring optimal resource allocation for maximum performance. • Utilize tools like Google Analytics, Google Tag Manager, and SEO tools to monitor campaign performance and generate detailed web analytics reports. • Implement conversion optimization strategies to improve click-through rates (CTR), conversion rates, and overall media performance analytics. • Collaborate with cross-functional teams to align media strategies with broader marketing objectives and brand messaging. • Stay current with industry trends in performance marketing, SEM (Search Engine Marketing), affiliate marketing, and digital marketing innovations to continuously refine tactics.

🎯 Requirements

• 12 months of Google Ads experience • Proven experience managing PPC (Pay-Per-Click) campaigns using Google AdWords • Strong knowledge of media planning, media buying, and budgeting within a search marketing context • Proficiency in web analytics reporting tools like Google Analytics and familiarity with SEO tools for keyword research and site optimization • 1-2 years of relevant experience.