Senior Marketing Analyst

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🕒 April 30

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prio.one

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2021

💊 Pharmaceuticals

🧘 Wellness

Healthcare • Pharmaceuticals • Wellness

prio. one is a digital healthcare company that focuses on providing women with advanced healthcare solutions, particularly in the areas of birth control and weight loss. Inspired by patient needs and powered by medical expertise, the company offers a range of treatments including both prescription and over-the-counter medications, food supplements, and a digital weight-loss program complemented by GLP-1 medication. With a commitment to making healthcare affordable and accessible, prio. one challenges the status quo of the healthcare system, aiming to improve lives through innovation and technology.

📋 Description

• Attribution & Channel Strategy: Own the monthly, finance-reconciled CAC and multi-touch attribution (MTA) models; advise where the "next euro" should be spent. • Fatigue Detection: Identify channel saturation and creative fatigue across the full mix (Meta, Google, TikTok, etc.) before they impact the P&L. • Onsite & Merchandising Optimization: Use data to improve PDP performance, recommendation logic, and checkout flows. • Scientific CRO: Lead the testing backlog with the E‑Com Manager, ensuring every experiment has defined power, sample size, and kill criteria. • Data Modeling & Warehouse Power User: Write SQL and dbt models for the core dashboard stack (cohorts, P&L, funnels). • Data Integrity: Conduct quarterly audits of the tracking pipeline to ensure budget decisions are based on trusted data. • Retention & Lifecycle Cohort Mastery: Analyze LTV, repurchase rates, and time-to-second-order to drive long-term growth. • CRM Synergy: Partner with CRM to build operational patient segmentations and measure Klaviyo flow performance. • Experimentation & Methodology Standard Setting: Enforce rigorous testing standards and maintain a central library of learnings. • Incrementality Specialist: Design regional holdouts and catchment-level splits to measure the true impact of brand and influencer spend.

🎯 Requirements

• The Non-Negotiable Requirement: Direct experience running the analytics function for a DTC/e-commerce business at or beyond €100M GMV. • The In-House Operator: Experience as a Growth/Marketing Analyst at a €100M+ brand. • The Lead Agency Analyst: Owned the end-to-end model and recommendation layer for a €100M+ client. • Technical Expert: Advanced SQL knowledge (raw events) and experience with modern warehouses (BigQuery, Snowflake, dbt). • Modeling & Automation: Use Python or R for complex modeling and AI-augmented workflows (e.g., Claude, Cursor) to amplify output. • The E‑Com Stack: Hands-on experience with Shopify, Klaviyo, Meta/Google Ads, and attribution tools like Klar, Northbeam, or Triple Whale. • Methodology: Expert in MMM, MTA, and incrementality testing. • Experience: 4+ years in relevant roles. • Soft Skills: Self-directed and commercially minded; fluent in English (German is a plus).

🏖️ Benefits

• Dedicated Focus: A role with zero context-switching, allowing you to concentrate exclusively on the Shopify platform. • High Autonomy: A high-trust environment with minimal management layers, collaborating directly with the CPO. • Competitive Package: Highly competitive, investor-funded compensation within a fast-growing healthtech company. • AI-First Culture: Work in an engineering culture that prioritizes output and velocity through AI-augmented workflows. • Career Growth: Clear advancement paths, e.g., Lead Shopify Engineer or Head of Frontend Engineering. • Flexible Location: Work from our Hamburg office or remotely from anywhere in Germany.