Creative Strategist

🔥 11 minutes ago

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HubFit

WebsiteLinkedInAll Job Openings

2 - 10 employees

Founded 2023

☁️ SaaS

🧘 Wellness

🤝 B2B

SaaS • Wellness • B2B

HubFit is a SaaS coaching platform that helps fitness and wellness coaches build, scale, and automate their coaching businesses. The platform consolidates training (workouts), nutrition (meal plans and macro targets), client check-ins, habit tracking, community features, challenges, messaging, integrations with wearables and third-party tools, on-demand content (recipes, workouts, resources), and payments/team management — all in one app aimed at reducing admin work and improving client engagement and retention. HubFit is positioned for coaches who want to manage and grow from small rosters to large teams, and the site highlights thousands of coaches using it, 2,500+ five-star reviews, and high coach satisfaction.

📋 Description

• Own the creative roadmap for paid social across Meta, TikTok, and YouTube, introducing a steady pipeline of fresh angles and hooks every week. • Monitor emerging social media formats, trending organic hooks, and ad platform updates to continuously inform and refresh our creative direction. • Write the actual ad copy, video scripts, and text overlays grounded in clear customer frameworks, awareness stages, pain points, and core motivations. • Analyze platform metrics like hook rates, hold rates, CTR, and CPA to diagnose exactly where an ad is failing, translating those insights into clear briefs for our design team. • Source, brief, and manage native content creators, ensuring they deliver authentic, platform-first videos that hit our strategic goals. • Build and run structured weekly creative testing sprints to validate specific hypotheses across different formats, hooks, and visual variations.

🎯 Requirements

• 2+ years of hands-on experience driving measurable paid acquisition growth, ideally within B2B SaaS, tech, or the fitness ecosystem. • Exceptional writing skills with a proven ability to write hooks and angles that halt a user's scroll and compel them to click. • Deep comfort reading paid media data to evaluate creative effectiveness and instantly inform the next round of testing concepts. • A track record of writing clear, visual briefs that a motion designer or video editor can execute flawlessly with minimal back-and-forth communication. • Active enthusiasm for using modern AI tools to accelerate your research, generate copy variations, and speed up creative ideation workflows.

🏖️ Benefits

• Remote work • Professional development opportunities