Content Marketer

6 hours ago

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HubSpot

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B2B • SaaS • Marketing

HubSpot is an AI-powered customer platform that combines marketing, sales, and customer service software into one integrated suite. With over 238,000 customers in 135 countries, HubSpot offers tools for marketing automation, sales management, customer service, content marketing, operations, and B2B commerce. With products like Marketing Hub, Sales Hub, Service Hub, and Content Hub, HubSpot enables businesses to generate leads, close deals, and provide excellent customer support, all while using AI to enhance operations and insights. The platform is designed to unify teams and customer data, supporting both small startups and large enterprises in their growth journey.

1001 - 5000 employees

Founded 2006

🤝 B2B

☁️ SaaS

📋 Description

• Own content offer creation for emerging lead-gen channels and personas, including the production of proven offer formats like guides, reports, templates, and more. • Determine how to leverage AI tools to accelerate offer creation output and develop interesting new content formats for audiences, like turnkey GPTs, web apps, and interactive content. • Integrate AI tools like Claude and ChatGPT into the content creation process to leverage existing libraries into compelling, net-new lead-gen content. • Partnering with your team, AI and Web Experience teams, and SEO and Creators teams to develop monthly and quarterly content calendars aimed at converting visitors into leads via the production of content offers. • Partner with creators, influencers, and other talent to produce unique, high-quality content. • Reporting on the performance of net-new content and content optimizations to inform future content development and help prioritize high-impact opportunities. • Working cross-functionally to support HubSpot’s media channels, like the YouTube, Blog, and Newsletter teams, with content offer creation for their channels.

🎯 Requirements

• Is a self-starter with a proven track record of thriving in fast-paced, experimental environments. • Possesses hands-on experience with AI products such as Claude and ChatGPT for generating new content and developing GPTs. • Demonstrates a strong background in traditional content creation, including written editorials and directing the design of assets. • Skilled in employing optimization methods to enhance content performance and effectiveness. • Possesses a strong editorial sensibility and can balance AI-enabled insights with human creativity and judgment. • Excels at working with data from various sources to inform problem-solving and creative execution. • Be driven by helping their team meet and exceed aggressive conversion targets and individual career goals. • Be passionate about creating purposeful and valuable content that helps business professionals grow better. • Lead with empathy, serve as an ally for underrepresented communities, and create psychological safety to ensure the team can do its best work. • Stays current with developments in AI and content marketing, balancing innovation with tried-and-true practices to improve processes and results.

🏖️ Benefits

• Annual Cash Compensation Range: $70,000 – $105,000 USD • Flexible working hours • Paid time off • Professional development opportunities • Participating in HubSpot's equity plan to receive restricted stock units (RSUs)