Director, Head of Paid Media

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13 hours ago

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HubSpot

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B2B • SaaS • Marketing

HubSpot is an AI-powered customer platform that combines marketing, sales, and customer service software into one integrated suite. With over 238,000 customers in 135 countries, HubSpot offers tools for marketing automation, sales management, customer service, content marketing, operations, and B2B commerce. With products like Marketing Hub, Sales Hub, Service Hub, and Content Hub, HubSpot enables businesses to generate leads, close deals, and provide excellent customer support, all while using AI to enhance operations and insights. The platform is designed to unify teams and customer data, supporting both small startups and large enterprises in their growth journey.

1001 - 5000 employees

Founded 2006

🤝 B2B

☁️ SaaS

📋 Description

• Lead and inspire a high-performing global Paid Media team managing investments across Google, Meta, LinkedIn, YouTube, CTV, OOH, sponsorships, and emerging platforms. • Drive profitable, scalable growth by optimizing HubSpot’s paid demand engine for measurable ROI. • Champion a culture of experimentation — testing new channels, creative formats, and bidding strategies to unlock new sources of growth. • Integrate AI across the paid ecosystem — from dynamic creative generation and keywordless campaigns to predictive LTV-driven optimization. • Advance value-based optimization by improving data accuracy, predictive modeling, and ROAS measurement. • Collaborate cross-functionally with Marketing, Finance, and Strategy/Ops/Analytics teams to align paid investment with revenue and awareness goals. • Partner with the Direct Response team to evolve paid strategy beyond traditional search into AI-enhanced and diversified campaigns. • Reimagine Affiliate Marketing as a full-funnel program that extends visibility into emerging AI-driven surfaces like ChatGPT and AI Mode. • Partner with the Brand Paid Media team to amplify awareness and reach through global video, sponsorship, and partnership campaigns. • Foster a culture of innovation, continuous learning, and data-informed decision-making across all paid channels.

🎯 Requirements

• 12+ years of experience in paid, growth, or performance marketing, leading global teams and managing large-scale budgets. • Deep fluency in AI-driven media optimization — including dynamic creative, predictive modeling, and keywordless campaign design. • Proven success driving value-based optimization using LTV/ROAS frameworks and advanced analytics. • Track record of scaling multi-channel paid programs that balance innovation and efficiency. • Strong leadership and communication skills with a focus on collaboration, experimentation, and accountability. • Experience integrating GenAI into creative development or media optimization. • Familiarity with emerging ad formats such as AI Overviews and conversational search. • Background in SaaS or subscription-based business models. • Experience leading brand awareness programs at scale.

🏖️ Benefits

• The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.