Marketing Technical Specialist

10 hours ago

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HubSpot

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B2B • SaaS • Marketing

HubSpot is an AI-powered customer platform that combines marketing, sales, and customer service software into one integrated suite. With over 238,000 customers in 135 countries, HubSpot offers tools for marketing automation, sales management, customer service, content marketing, operations, and B2B commerce. With products like Marketing Hub, Sales Hub, Service Hub, and Content Hub, HubSpot enables businesses to generate leads, close deals, and provide excellent customer support, all while using AI to enhance operations and insights. The platform is designed to unify teams and customer data, supporting both small startups and large enterprises in their growth journey.

1001 - 5000 employees

Founded 2006

🤝 B2B

☁️ SaaS

📋 Description

• Own and optimize HubSpot’s segmentation infrastructure to enable accurate audience targeting. • Partner with marketers to understand needs, remove friction, and improve segmentation processes. • Manage segmentation system limits and collaborate with our Product and Engineering teams to ensure scalability and reliability. • Explore and implement AI-driven and data-integrated solutions that expand what’s possible with audience segmentation. • Build documentation and train marketers to enhance self-service segmentation and audience-building capabilities. • Analyze system performance and proactively identify opportunities to improve efficiency, quality, and impact.

🎯 Requirements

• Experience with CRM systems (e.g., HubSpot) and familiarity with object structures (Contacts, Companies, Deals). • Experience building segments in CRMs, data warehouses, or marketing data platforms. • Experience with automation and data sync tools (e.g., HubSpot workflows, Workato, Zapier, or Census).

🏖️ Benefits

• The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. • Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons. • Benefits are also an important piece of your total compensation package. • Explore the benefits and perks HubSpot offers to help employees grow better.