Creative Director

🕒 March 11

🏄 California, Illinois, +10 more states – Remote

🏄 California – Remote 🌽 Illinois – Remote ⚜️ Louisiana – Remote 🦬 Montana – Remote 🎰 Nevada – Remote 🗽 New York – Remote 🌲 Oregon – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote 🏰 Missouri – Remote 🌴 South Carolina – Remote 🤠 Texas – Remote

💵 $160k - $195k / year

⏰ Full Time

🔴 Lead

🧑‍🎨 Art Director

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Huckleberry Labs

WebsiteLinkedInAll Job Openings

11 - 50 employees

🧘 Wellness

👥 B2C

🛍️ eCommerce

💰 $12.5M Series A on 2021-11

Wellness • B2C • eCommerce

Huckleberry Labs is a company that offers an innovative baby tracking application, Huckleberry, designed to assist parents in managing sleep schedules and routines for their children. The app focuses on predicting when a baby is tired but not overly so, helping parents optimize nap times using their proprietary SweetSpot® method. Huckleberry Labs combines the expertise of sleep experts, data scientists, and experienced parents to provide personalized, insightful advice tailored to individual children's developmental stages and habits. The app supports parents by tracking daily activities like feeding and diaper changes, aiming to simplify the chaotic early parenting months with practical tools and expert insights.

📋 Description

• Act as the ultimate steward of Huckleberry’s visual and narrative identity. Ensure our brand strategy is consistently expressed across all external touchpoints. • Lead the conceptual development of brand-led marketing campaigns. Translate marketing objectives into compelling visual stories that build trust and emotional resonance. • Architect and oversee the evolution of our brand identity. You will define the North Star for Huckleberry’s future look and feel, guiding the team through its implementation. • Provide high-level direction to the Senior Designer and external partners. Review work not just for aesthetic quality, but for strategic alignment with our brand mission. • Collaborate directly with Brand Marketing, Product, and Executive leadership to ensure the brand vision supports business goals and product innovation. • Own how the brand is perceived externally, ensuring our ethos is felt in every campaign, partnership, and piece of content.

🎯 Requirements

• 10+ years of professional design and creative experience, with at least 4+ years in a creative leadership or art direction role. • Proven track record of strategic brand building at a high-growth tech company, mobile app, or consumer-facing brand. • A portfolio that shines with storytelling. You should demonstrate an ability to build comprehensive brand systems and lead multi-channel campaigns that move the needle. • Strategic Mindset: You don't just "make things look good"—you understand how design drives business results and user trust. • Exceptional Communication: Ability to articulate creative decisions to non-creative stakeholders and inspire the team around a shared vision. • Expertise in Brand Architecture: Deep understanding of how to evolve a brand identity in a way that remains scalable and culturally relevant. • Collaborative Spirit: Experience working in a fast-paced, remote startup environment where cross-functional alignment is key to success.

🏖️ Benefits

• Equity • Unlimited PTO • Health • Vision • Dental • Paid parental leave for primary and secondary caregiver • 401k match