Senior Director of Growth Marketing

Job not on LinkedIn

November 14

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

💵 $150k - $200k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

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Huckleberry Labs

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Wellness • B2C • eCommerce

Huckleberry Labs is a company that offers an innovative baby tracking application, Huckleberry, designed to assist parents in managing sleep schedules and routines for their children. The app focuses on predicting when a baby is tired but not overly so, helping parents optimize nap times using their proprietary SweetSpot® method. Huckleberry Labs combines the expertise of sleep experts, data scientists, and experienced parents to provide personalized, insightful advice tailored to individual children's developmental stages and habits. The app supports parents by tracking daily activities like feeding and diaper changes, aiming to simplify the chaotic early parenting months with practical tools and expert insights.

11 - 50 employees

🧘 Wellness

👥 B2C

🛍️ eCommerce

💰 $12.5M Series A on 2021-11

📋 Description

• Define the holistic, end-to-end growth marketing strategy that seamlessly connects User Acquisition>Activation/Conversion>Retention. • Own the ultimate accountability for optimizing the efficiency of the marketing investment. • Lead, mentor, and align direct reports to create and execute strategy within their respective domains. • Serve as the strategic marketing leader within the Growth Pod, translating marketing funnel insights into clear objectives. • Partner closely with Business Analytics to ensure robust attribution and reporting. • Champion a culture of rapid A/B testing across marketing channels. • Provide strategic guidance to the teams responsible for driving direct growth marketing. • Oversee the strategy and budget optimization for all paid channels. • Directly take accountability for App Store Optimization (ASO). • Direct the Content strategy to maximize Organic Growth (SEO). • Oversee the strategy for CRM channels (Email, Push, In-App).

🎯 Requirements

• Experience: 10+ years of progressive experience in Growth or Performance Marketing in the consumer subscription industry, with a minimum of 4+ years in a senior leadership role successfully managing Director-level reports • Holistic Funnel Mastery: Proven success in unifying and optimizing the full-funnel—demonstrating expertise in driving both efficient Acquisition and purchase conversion with considerations for effective Retention • Analytical Depth: Expert-level proficiency in leveraging data, analytics, and business intelligence tools. A strong understanding of advanced attribution modeling, and unit economics is essential • Startup DNA: Proven ability to thrive in a Series B/C startup environment; highly resourceful, capable of quickly taking on execution gaps (like ASO), and obsessively focused on maximizing LTV:CAC • Cross-Functional Acumen: Demonstrated success influencing product and engineering roadmaps as a core member of a Growth Pod or cross-functional team • In-depth understanding of creative strategy as it relates to performance marketing • Paid User Acquisition mastery

🏖️ Benefits

• Equity • Unlimited PTO • Health • Vision • Dental • Paid parental leave for primary and secondary caregiver • 401k match